Digital Media Buyer

We are looking for a detail-oriented and data-driven Media Buyer to plan, negotiate, and execute advertising campaigns across digital and traditional channels. The Media Buyer will be responsible for purchasing media space, optimizing ad performance, and ensuring campaigns reach the target audience efficiently and within budget.

Key Responsibilities:

• Plan and execute media buying strategies across platforms (e.g., social media, search engines, TV, radio, print).
  
• Research and identify target audiences to ensure effective ad placement.
  
• Negotiate rates, placements, and added value with media vendors.
  
• Monitor campaign performance and adjust strategies to maximize ROI.
  
• Analyze data and prepare performance reports with insights and recommendations.
  
• Collaborate with marketing, creative, and analytics teams to align campaigns with overall objectives.
  
• Manage budgets and ensure cost-effective media spending.
  
• Stay updated on media trends, tools, and emerging platforms.
  

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
  
• Proven experience in media buying or digital advertising.
  
• Strong knowledge of platforms such as Google Ads, Facebook/Meta Ads, or programmatic tools.
  
• Analytical mindset with experience using performance metrics (CTR, CPC, CPA, ROI).
  
• Excellent negotiation and communication skills.
  
• Proficiency in Excel and/or analytics tools.
  
• Ability to manage multiple campaigns and meet deadlines.
  

Preferred Qualifications:

• Experience with programmatic advertising and DSPs.
  
• Familiarity with analytics tools like Google Analytics.
  
• Certification in digital marketing platforms is a plus.
  

Salary:

• $18–$20 per hour (based on experience and qualifications)
  

Work Environment:

• Typically office-based or remote with flexible collaboration.
  
• Fast-paced environment with performance-driven goals.