VP Marketing

Vice President Of MarketingThis position is based out of Dallas, TX.The Vice President of Marketing is responsible for the strategic and tactical corporate and property marketing strategy. Leads the management and execution of marketing strategies and programs that support the achievement of the portfolio's performance goals and provide specialized expertise and marketing support to all communities.Highmark can do for you:Help you achieve your goals by continuous professional development and regular career progression sessionsCompetitive pay for the marketMonthly bonus opportunities for all site associates30% associate rent discountMedical, Dental & Vision benefits the 1st of the month following 30 days of full-time employmentCompany-provided life insurance, short term and long term disability coverageFlexible Spending accounts401(k) eligibility after 90 days, with 4% Highmark matchProfessional Certification & Tuition reimbursementVacation, Sick and Personal Time off available to use after 90 days10 paid holidaysPaid parental leaveResponsibilitiesMonitor and research competitive and technology trends that strengthen the Company's long-term competitive positionDrive the management and implementation of innovative communications, marketing, leasing and advertising programs by utilizing emerging technologies to improve efficienciesTake the lead role in ensuring the Company's CRM application is leveraged effectively and efficiently to ensure customer services expectations are met and performance trends identifiedResearch and develop policies, work processes, and procedures for Highmark business functions as deemed necessaryProvide leadership and expertise to the Company by building, developing and managing a marketing team capable of carrying out marketing strategies and tacticsGrow and advocate for department and existing team members ensuring the group is visible and supported across the organizationEnsure all marketing communications and initiatives are coordinated, support marketing plan objectives, and are an effective use of resourcesCreate and manage annual marketing budgets and expendituresDevelop the annual marketing plan and the strategies, tactics and resources necessary to achieve business goalsOversee the management of an institutional and system-wide benchmark system to track, measure and analyze marketing expendituresReview current market data to identify trends, opportunities, and threats, and create effective short and long-term response strategies to improve or enhance the operations and financial performanceProvide leadership, supervision, and analytical analysis of Highmark's Reputation Management ProgramOversee the execution of all social media strategies and programs to ensure brand consistency and policy adherencePrepare proposals, reports and presentations associated with RFPs to promote new business development and growthProvide leadership, direction and management of the market research functionOversee the marketing and leasing on-boarding process for new acquisitionsCreate and monitor innovative educational curricula to bring about improved performance in leasing, community operations, customer service, and resident retentionLead the development and execution of an AI-enabled marketing strategy to improve leasing performance, efficiency, and customer experienceDesign and implement automated and agent-based workflows to increase conversion and speed-to-leaseOwn and evolve the marketing technology stack (CRM, automation, analytics) to ensure full integration and data-driven decision makingDrive predictive analytics and performance insights to inform pricing, demand generation, and customer segregationQualificationsSeeking candidates with a positive and enthusiastic attitude and proven leadership track-record15 years in real estate marketing with a specialty in multifamily10 years of managing and growing an effective marketing team with consistent goal attainment requiredExtensive knowledge and experience with digital, social media platforms and automated marketing systems.Ability to execute in the trenches, while providing strategic leadershipStrong commitment to a team-oriented approach with the ability to train, manage and develop a teamAbility to quickly process information, simplify complex concepts, collaborate effectively, and work both independently and in team-based problem-solving environments