Senior Manager, Paid Social

WHY NEW ENGEN? At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns. Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team. We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose. What You\'ll Do Lead Paid Social Strategy Own paid social strategy across high-spend, complex client accounts. Drive performance across Meta as the primary platform, with expansion into additional channels. Identify opportunities for growth, optimization, and scaling across the funnel. Own Platform Relationships Act as a key point of contact with platform partners (Meta, TikTok, Reddit, Snap). Stay ahead of platform trends, betas, and new opportunities. Translate platform insights into actionable strategies for clients. Drive Testing and Innovation Lead testing roadmaps across creative, audience, and channel expansion. Explore and pilot new platforms and tools (e.g. emerging ad channels, influencer integrations). Operate comfortably in ambiguity, bringing structure to new opportunities. Be Client-Facing and Strategic Present performance, insights, and recommendations to clients. Build trust with senior stakeholders through clear, confident communication. Contribute to client growth by identifying new opportunities and strategic direction. Support New Business and Pitches Participate in pitch work, including account audits and strategic recommendations. Help translate performance insights into compelling narratives for prospective clients. Collaborate with leadership to win and grow new business. Collaborate Cross-Functionally Partner with analytics, creative, and other media teams to deliver integrated strategies. Contribute to a strong team culture focused on high-quality work and continuous improvement What You Bring 5–8+ years of paid social experience, with deep expertise in Meta (required) Hands-on experience with at least one additional platform (TikTok, Reddit, Snap, or similar) Proven ability to lead strategy on complex or high-spend accounts Strong analytical skills, with comfort working in Excel or Google Sheets Experience presenting performance and recommendations to clients or senior stakeholders Ability to balance strategic thinking with hands-on execution when needed Curiosity and willingness to test new channels, tools, and approaches Comfort operating in ambiguity and building structure where it doesn’t exist Strong communication skills and a collaborative working style Location requirement: This is a hybrid role based in Seattle or Brooklyn (NYC), with ~2 days/week in-office. Nice to Have Experience working on app-based growth or large-scale ecomm accounts Agency experience, or brand-side experience with exposure to multiple channels and strategies Experience contributing to pitches or new business efforts Perks & Benefits Hybrid work environment with flexible hours Unlimited PTO + company holidays Comprehensive medical, dental, vision, and disability coverage Life & AD&D insurance 401(k) with company match Paid parental leave & family support Pet care perks & insurance Commuter & transit benefits Exclusive employee discounts Salary Range: $95,000-115,000 USD annual Compensation for each opportunity is determined based on the applicable labor market, the scope and structure of the role or engagement, and the individual’s qualifications and experience. New Engen is proud to have offices in Seattle, New York, and Northwest Arkansas, each one anchoring teams that drive creativity, collaboration, and culture. But great work isn’t limited to those zip codes. We also support a distributed team of remote employees across the country, giving people the flexibility to do their best work wherever they are. We currently hire full-time employees in the following states: Arkansas, California, Colorado, Florida, Georgia, Illinois, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, and Wisconsin Let\u2019s Build What’s Next Together — If you’re passionate about media and eager to make a meaningful impact with a team that’s all in, we’d love to hear from you. Important Notice About Job Openings Please be aware of fraudulent job postings, consulting engagements, solicitations, or employment offers from suspicious sources. These attempts are often designed to steal your personal information or trick you into paying fees for recruitment or training services. New Engen does NOT charge any application, processing, or training fees at any stage of the recruitment or hiring process. All legitimate job openings will be posted directly on our careers page. Communication about these roles will come exclusively from New Engen Recruitment through our ATS, Greenhouse. We will never conduct recruiting outreach through unsolicited text messages or from the @newengen.online domain. If you have any concerns about the authenticity of any message claiming to be from New Engen, please contact us immediately at View email address on click.appcast.io before taking any further action. We take your security seriously and are here to support you, ensuring your job search is a safe, positive experience. #J-18808-Ljbffr