Senior Partner Marketing Manager

Senior Partner Marketing Manager

Remote is solving modern organizations' biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. With Innovation as one of the core values, we have built Automation and AI capabilities into the requirements for every role. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best-in-class HR platform. If you are energetic, curious, motivated and ambitious, be part of our world. Apply now and define the future of work!

What This Job Can Offer You

Remote Embedded is one of Remote's fastest growing programs — and this role is a chance to help shape what "great" partner marketing looks like as we scale our most strategic and exciting embedded partnerships.

As our Senior Partner Marketing Manager, US (P4), you will own the end-to-end partner marketing strategy and execution for a core set of US-based, high-impact strategic embedded partners — with a mandate to drive measurable partner-sourced and partner-influenced pipeline.

This role exists because our partner commitments and budgets are scaling faster than current capacity. You'll take ownership of:

• Launch execution and post-launch momentum, including sustained multi-channel embedding (marketplace, in-product, field activation, nurture, and ongoing joint campaigns)
• New partner onboarding and launch support, including network-to-market activation and embedded demand gen
• Scaling co-marketing programs and pipeline impact through joint planning, enablement, and integrated campaigns

You will sit at the intersection of Partnerships, Sales, and Marketing, and will partner closely with Partner Managers, Embedded Sales, Field/Regional Marketing, Lifecycle, Brand, Content, Growth/Performance Marketing, and Marketing Analytics.

What You Bring

Experience

• 8+ years of experience in B2B SaaS marketing, with deep experience in partner/ecosystem/channel/field marketing
• Proven track record owning partner GTM programs that drive pipeline outcomes (not only activity)
• Experience running complex, multi-stakeholder partner launches and post-launch growth programs
• Strong experience building integrated programs across channels (events/field, email/lifecycle, content, paid, social, web)
• Confidence managing partner marketing budgets, MDF/co-funding, and ROI reporting
• Strong operational rigor: planning, prioritization, and program governance across multiple partners

Requirements

• Demonstrated ability to build joint partner marketing plans tied to commercial goals and seller motions
• Experience collaborating with Sales leadership and partner stakeholders on execution and follow-through
• Strong measurement mindset: ability to define KPIs, reporting, and optimization loops with Marketing Analytics and RevOps
• Comfortable operating in ambiguity, setting direction, and driving decisions across teams
• Experience with marketing and sales tooling (e.g., Salesforce; marketing automation; reporting dashboards)
• Preferred: Experience managing and creating partner event sponsorships (e.g., conferences, field activations, partner-hosted events) including budgeting, activation planning, and ROI measurement
• Partner marketing experience with complex, enterprise-level HR organizations (e.g., large HRIS/payroll/benefits ecosystems) and the ability to drive internal stakeholder engagement inside those partner orgs

Ways of Working:

• Operates with high autonomy; sets the approach and standards for a significant surface area
• Leads cross-functional programs with senior stakeholders; drives alignment through clarity, not consensus
• Uses data + insight to make prioritization trade-offs and to course-correct quickly
• Builds scalable playbooks and systems that other partner marketers can reuse

Key Responsibilities

1) Own Partner Marketing Strategy & Execution (Strategic Embedded Partners)

• Build and run annual/quarterly joint GTM plans per partner, including goals, audience, messaging, channels, and success metrics
• Translate partner objectives into an execution roadmap across Remote marketing motions
• Drive weekly execution cadence and partner comms; remove blockers and maintain momentum

2) Drive Internal Partner-Team Engagement & Activation

• Create targeted engagement programs for internal partner teams (e.g., seller enablement, leadership touchpoints, field activations, and internal campaigns) to make Remote the default and preferred global HR solution across their ecosystem
• Increase Remote brand recognition and preference inside partner organizations through sustained, repeatable activation motions and clear value messaging

3) Drive Partner-Sourced and Partner-Influenced Pipeline

• Design and execute integrated campaigns (webinars, content, email/lifecycle, events, landing pages, marketplace/in-product placements, and paid amplification where relevant)
• Integrate partners into Remote's ABM, field activation, and demand-gen motions in the US
• Define reporting and optimization loops; identify drivers vs diluters and reallocate effort accordingly

4) Post-Launch Momentum & Channel Embedding

• Own the post-launch plan so launches don't become one-time moments
• Proactively place Remote inside partner channels (partner comms, marketplaces, in-product, seller enablement, partner events)
• Build repeatable "embedding" playbooks that scale beyond a single partner

5) Partner Enablement & Co-Sell Readiness

• Create and maintain partner enablement toolkits: messaging, campaign kits, sales collateral, field activation packs, and GTM calendars
• Partner with Sales Enablement to ensure sellers know how to position, qualify, and progress partner-related opportunities

6) Operating Model, Budget & Stakeholder Management

• Own program governance: plans, timelines, briefs, approvals, and retrospectives
• Manage budget and ROI reporting for partner marketing activities and events
• Coordinate across partner stakeholders and internal teams to ensure delivery quality and brand consistency

Success In This Role

Within the first 90 days, you will have:

• Established joint GTM plans for your strategic embedded partners with clear goals, calendar, and measurement
• Delivered an executable post-launch momentum plan for a priority partner, including nurture + embedding motions
• Implemented a clean reporting cadence for partner-sourced and partner-influenced impact

Over 6–12 months, success will be measured by:

• Growth in partner-sourced and partner-influenced pipeline and improved conversion through the funnel
• Increased partner channel penetration (marketplace/in-product placements, joint comms, partner event presence)
• Repeatable partner marketing playbooks that scale programs beyond a single person
• Strong partner and Sales satisfaction with program quality, speed, and outcomes

Practicals

• You'll report to: Manager, Partner Marketing (or relevant Partner Marketing leader)
• Direct reports: None (individual contributor role)
• Team: Marketing — Partner Marketing
• Location: United States (remote)
• Travel: Occasional travel for partner events, field activations, and key partner moments

Application Process

1. Interview with recruiter
2. Interview with future manager
3. Interview with team members (no managers present)
4. Bar Raiser Interview
5. Prior employment verification check

Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters: