Assistant Director, Marketing & Fan Experience, Athletics

Current UC employees must apply internally via  SuccessFactors  

You are invited to apply to be considered for one of multiple vacancies of the same position - rank will be commensurate with experience.

Next Lives at the University of Cincinnati

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at . 

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service. We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success.

About the Department

The University of Cincinnati Department of Athletics competes at the highest level of intercollegiate athletics with the vision to reach Next Level Success for all 18 varsity teams and more than 450 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 118 conference titles. The Cincinnati men's basketball team is among the 15 winningest programs all-time, while the football team became the first non-Power Five program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson and Major League Baseball legend Sandy Koufax are among the several luminaries who have competed as Bearcats.

In 2023, the Bearcats entered a new era as a Power Four School when they officially joined the Big 12 Conference, positioning Cincinnati among the nation's premier athletics programs.

Off the field, UC student-athletes continue to find success, as well, collectively posting a school-record 3.54 GPA in the Fall of 2025.

Under the leadership of Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, UC Athletics' mission is to connect our community, enhance our university and impact the lives of student-athletes as they prepare to change the world on and off the field.

For more information visit gobearcats.com.

Job Overview

The University of Cincinnati (UC), Department of Athletics seeks applications for an Assistant Director of Marketing and Fan Experience (Program Coordinator). This is a full-time position, with a comprehensive benefits package. 

The successful candidate will be expected to deliver a worldclass experience for our fans and manage a diverse range of marketing duties with a focus on generating revenue and increasing attendance at athletic events while following University of Cincinnati and departmental policies, NCAA Division I, and Conference bylaws and regulations. 

Essential Functions

• Manage and implement all marketing and promotional plans for assigned sports (with a strong focus on assigned sports of baseball and volleyball). Includes a strong focus on ideation and execution of digital marketing campaigns.
• Support fan experience elements for football, men’s basketball, and other sports as needed, including but not limited to tailgating, open houses, spring games, pep rallies, etc.
• Create strategies, build relationships, and implement fan experiences to positively differentiate live home events from watching on television, in turn enhancing fan engagement and increasing attendance at assigned sports, specifically through student, youth, family and community outreach efforts.
• Develop and implement creative, innovative, and impactful ideas for fueling the intensity of interest in Bearcats athletics.
• Assist in management of the student capstone and internship programs (Bearcats Marketing Association).
• Assist in management of student applications focused on driving student attendance and rewards. 
• Participate in revenue generating initiatives, including but not limited to student season ticket sales.
• Support the day-to-day operations of the marketing department.

Required Education

• Bachelor's Degree.
• Five (5) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

Required Experience

• One (1) year of program coordination experience.

Additional Qualifications Considered

• This position requires some evening and weekend hours.

Application Process Information

Interested and qualified applicants must apply online and include a cover letter of interest and a current CV/Resume. All certifications and other documentation can be uploaded using the Additional Documents section in the application. Applications without a cover letter and CV/Resume will not be considered for the position.

Physical Requirements/Work Environment

• Office environment/no specific unusual physical or environmental demands.

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Career Path

A ULEO Apprentice will be eligible for promotion to ULEO 1 upon attendance and successful completion of a certified Ohio Peace Officer Training Academy (OPOTA).

Applicant Instructions

You MUST indicate on your application material evidence of having the experience, skills, or education required for this title.

• Document all dates of employment, description of relevant duties, and employment status.
• The complete application will be the sole criteria used by Human Resources to determine eligibility, which will be based on the minimum qualifications.
• Required Attachments: You MUST attach a copy of your high school/college diploma or GED by uploading documents to the Additional Documents section of your application.
• Candidates must pass a physical agility assessment, background investigation, polygraph examination, psychological assessment, and a written test.

Physical Agility Assessment:  An email will be sent to all qualifying applicants, stating the date and time of the Physical Agility Assessment and will include a "Medical Release Certification" and a waiver. Physical Agility Preparatory Sessions will be offered to demonstrate proper techniques and review the assessment process. Physical fitness requirements (see End Requirements) can be found at here . The location of the Physical Agility Assessment will be at the UC Department of Public Safety Police Division located at 51 West Corry Boulevard, Edwards Three, Cincinnati, Ohio 45219. Please be sure to dress appropriately for the assessment tests and bring identification and the medical certification or waiver.

Medical Release Certification: This doctor's certification to perform the Physical Agility Assessment must be completed and signed by the applicant and a personal physician PRIOR to the date of the Physical Assessment; OR a waiver can be signed. One of these forms must be brought to the Physical Agility Assessment and will be collected by assessment staff. Failure to provide one of these documents will mean exclusion from the assessment process and ineligibility for this job.

Please note that the preferred method of communication is by email – make sure we have an email on file that you regularly check.

Are you eligible to receive Ex-Veteran Credit? To receive additional credit for military service you must have a DD214 stating you received an Honorable Discharge and must send us a copy. To receive credit, do one of the following:

1. Upload a copy of your DD214 to the Additional Documents section of your application (a photo from your phone is acceptable).

Or

1. Within 3 days of the posting close date:

• email a copy to View email address on us.fitly.work .
• fax a copy to View phone number on us.fitly.work
• bring a copy to our office - University Hall, 51 Goodman Drive, Suite 340 (third floor).

Compensation and Benefits

UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. Eligibility may vary by position and FTE status. Highlights include:

Pay Rate Information:

Comprehensive Tuition Remission

UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.

Robust Retirement Plans

As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.

Real Work-Life Balance

UC prioritizes work-life balance with a generous time-off policy, including:

Vacation and sick time

11 paid holidays and additional end-of-year paid time off (Winter Season Days)

6 weeks of paid parental leave for new parents

Additional Benefits Include:

• Competitive salary based on experience
• Comprehensive health coverage (medical, dental, vision, prescription)
• Flexible spending accounts & wellness programs
• Professional development & mentorship opportunities

To learn more about why UC is a great place to work, please visit our .

UC is an E-Verify employer. If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Click for a list of acceptable documents.

Important : To apply you must create a profile and submit a complete job application through the . We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact UC HR at View email address on us.fitly.work . 

Equal Opportunity Employer. Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.

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