Regional Sales Manager

Job Description

About the job

Work Location: Remote

Salary: 124,000 - 130,000

This is a fully remote, field-based role. You’ll split your time between working from home, and travel. Candidates can be based in the East Region, ex. Ohio, Florida.

Want to make an impact?

Regional Sales Manager – East: The Regional Sales Manager drives sales growth and manages broker and distributor relationships across assigned regions. This role works largely independently, with goals tied to company revenue and profitability targets. The Regional Sales Manager carries out regional sales strategies, strengthens customer partnerships, and expands market presence. They also work across teams, including with Marketing on new items and promotions, to support overall business goals. This is a full-time, exempt position that reports to the VP of Sales & Strategy.

Ways you will make a difference

• Carry out regional sales and business development plans to hit revenue and profitability targets.
• Identify, evaluate, and support brokers, distributors, and customers to expand market coverage and drive growth.
• Manage assigned broker partners so they stay aligned with sales goals, promotional plans, and brand standards.
• Develop and implement regional sales plans, forecasts, and account strategies.
• Analyze sales performance, syndicated data, and market trends to find growth opportunities and adjust strategies.
• Partner with Marketing to support new item development and promotions based on customer and market insights.
• Manage trade spending and promotional investments to deliver measurable return on investment.
• Support proposals, pricing agreements, and customer contracts, and take part in negotiations as needed.
• Provide product training and sales support so the brand is represented well.
• Keep accurate sales records, forecasts, agreements, and regional expense budgets.
• Give leadership regular updates on regional performance and competitive activity.
• May provide leadership within assigned accounts, segments, or geographic areas.

Skills that will make you successful

• Strong analytical skills, with the ability to interpret sales data and market trends to drive strategic decisions.
• Excellent communication, negotiation, and relationship-building skills.
• Demonstrated business acumen and territory management experience.
• Self-motivated and comfortable working independently from a home office.
• Ability to build and maintain strong relationships with brokers, distributors, and key customer contacts.

Experiences that will support your success

• Bachelor’s degree in Business, Marketing, or a related field preferred.
• At least 4 years of related experience required; 5–7 years preferred.
• Proven experience in sales and distributor/broker management, ideally in the confection or CPG industry.
• Proficiency with the Microsoft Office suite.
• Ability to travel up to 70% during peak business periods for customer visits, trade shows, and broker meetings.
• Ability to occasionally lift up to 50 lbs.

What We Offer

At Brown & Haley, we offer medical, dental, vision, 401(k), vacation, and sick time.