Brand Tracking Manager - Marketing Insights Researcher

Job Responsibilities:

• Managing end-to-end Brand Tracking program, including survey design, data cleanliness/quality, and reporting.
• Translate findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization
• Ability to go deep and uncover underlying/cohort-based trends, proactively spotting competitive opportunities and risks latent in the data.
• Successful management of the program across VR and Wearables devices, delivering reporting, recommendations, and additional data on time on a regular cadence.
• Desire and ability to contextualize brand tracker learnings with large macro-economic, company-level, or org/pillar level moments to interpret or add understanding to the data and recommendations.
• Manage vendor relationships
• Set up and facilitate research programs/execution
• Organize and deliver research share-outs
• Conduct day-to-day research, execute studies, and report findings

Skills:

• Experience conducting research on hardware products
• Ability to work with challenging stakeholders, e.g., crafting effective questions and managing relationships
• Values collaboration and can speak to its importance; credibility is essential
• Former worker with us

Education/Experience:

• 6+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc.). Direct experience on brand tracking programs required.
• Independently execute full-cycle brand tracking programs and leveraging primary and secondary sources to inform analysis and strategies to drive business outcomes.
• Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology.
• Proven track record of managing data sets and overseeing responsibility for data hygiene and reporting.
• Excellent communication and presentation skills with a proven track record of delivering concise, sharp, executive level synthesis to influence business decisions and strategies
• Experience thinking holistically/creatively in addition to technically/analytically.
• Work well in a dynamic and fast-paced environment.
• Experience collaborating proactively and effectively with a broad variety of partners.