Senior Lifecycle Marketing Manager (Business to Consumer)

Requirements The ideal candidate is a rare blend of strategist and operator

• You are just as comfortable building a multi-year customer lifecycle strategy as you are diving into a spreadsheet to analyze campaign performance or approving email creative
• You thrive on connecting disparate data points to tell a coherent story and have a relentless focus on driving return on investment (ROI)
• You will seamlessly transition between a 30,000-foot strategic view and the in-the-weeds execution required to bring that vision to life
• Professional Experience: A minimum of 5 years of professional experience in a highly analytical and strategic marketing role, with a proven track record of driving physical traffic in a retail, hospitality, or multi-unit business environment
• Channel Expertise: Deep expertise in developing and executing customer journey strategies, including a strong command of A/B testing principles and statistical significance
• Retail Expertise: Deep understanding of the retail ecosystem, including seasonal promotional calendars, holiday peak cycles (BFCM), and the unique challenges of multi-unit store operations
• Analytical Rigor: Exceptional quantitative and analytical skills; comfortable navigating Looker, Tableau, or Google Analytics to track omnichannel performance and attribution
• Stakeholder Management: Excellent communication and project management skills, with the ability to articulate complex strategies and data-driven insights to diverse audiences
• The Leap Mindset: A start-up, entrepreneurial mentality with a strong bias for action and a relentless drive for results

What the job involves We are seeking a Senior Manager of Lifecycle Marketing to serve as a key analytical and strategic marketing leader

• This role is the connective tissue for our B2C marketing efforts, operating with a "Chief of Staff" mentality to drive measurable growth across the Leap platform
• You will be responsible for building, analyzing, and optimizing the marketing ecosystem that drives consumers to our Leap Powered stores
• Lifecycle & CRM Strategy: Create, own and operate Leap's B2C CRM and lifecycle marketing engine (email, SMS). Develop sophisticated, multi-touch customer journeys designed to increase store traffic and cross-pollination, repeat purchase rate, and customer lifetime value (LTV)
• Agency Management: Manage and collaborate with third-party agencies to oversee creative development and technical execution - designed to drive localized awareness and foot traffic to Leap-powered stores. Maintain the ability to directly manage campaigns when needed
• Growth Hacking & Continuous Optimization: Employ a rigorous test-and-learn methodology across channels. Continually assess, manage, and re-assess our marketing stack, segmentation and strategies to identify and scale high-impact growth levers
• Data Analysis & Partnership: Partner closely with our Engineering and Data Science teams to analyze large, complex datasets to model attribution, measure ROI, and generate actionable insights. You will be responsible for reporting on performance to both internal leadership and external brand partners
• Revenue Driving Initiatives: Work closely with our internal Retail Success Managers to develop revenue-driving marketing packages that provide tangible value to our brand partners across the platform
• Outcomes and Measures of Success
• Traffic Generation: Measurable increase in high-intent customer foot traffic driven directly by email and flow automation
• Attributable Revenue: Drive in store and ecommerce attributable revenue through digital campaigns
• Retention & Cross-Shopping: Improvement in Customer Lifetime Value (CLV) and successful conversion of e-commerce-only buyers into recurring in-store brand advocates through cross-shop behavior
• O2O Attribution: Establishment of clear "Online-to-Offline" attribution metrics that demonstrate the direct impact of digital triggers on real-world consumer behavior

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