B2B Marketing Specialist

B2B Marketing SpecialistSproutward is a fast-growing startup SaaS company with the mission to help Direct-to-Consumer (DTC) e-commerce companies grow by providing them with enterprise-grade business intelligence. DataHub is a SaaS solution that automates the collection, transformation, and analytics of data from a myriad of marketing platforms and business systems that our customers use to run their business.In this role, you will become an expert on Sproutward's product, e-commerce business drivers, and you will lead marketing and demand generation activities to help grow our business. Our customers are leading modern brands, including Hanna Andersson, Converse, and Pat McGrath Labs and Sproutward's rapid growth offers our employees accelerated career progression and competitive compensation and equity options.Role:As a marketing specialist, you will be involved in all aspects of marketing our DataHub product with the main focus being demand generation. You work closely with our sales, customer success, and product teams and will be responsible for creating and managing programs including email, social, and paid media marketing, webinars and conferences, and content creation including customer case studies and thought leadership blog posts.What You'll Do:Define and execute on overall marketing plan to include building a customer and prospect database, demand generation campaigns, content development calendar, and marketing technology needsCreate and manage the execution of lead generation campaigns including email and webinars, free and paid media, and conferencesIdentify, select and manage the implementation of marketing tech including CRM, marketing automation, and other toolsCoordinate the development of customer-facing content including blog posts, case studies, sales presentations, and website content including video explainersUnderstand and sharpen the value proposition and competitive differentiation for DataHub to ensure that it is amplified in all internal and external messagingResearch and document competitive battlecards to inform sales and marketing strategiesBecome an expert on our product and customer use cases in order to inform overall marketing strategy and content developmentSelect and manage external vendors to accelerate the execution of all plansSet goals and measure the effectiveness of different campaigns and tactics in order to continually refine the overall strategyWhat You'll Bring:We're more interested in what you can do than what you've done; however, the best candidates for this role will have the following interests, passions, and skills:Bachelor's Degree is required1-3 years of experience in MarketingInterest or experience in B2B SaaS, B2B consulting, and/or E-commerce is a plusProject management experience is a plusProficiency in working with data and/or business analyticsAbility to multi-task, prioritize, and manage time effectivelyDemonstrated excellence in written and verbal communicationEagerness to learn and be part of a thriving teamIt's easy for you to build and maintain positive relationshipsMotivation to take initiative as a self-starter who is hungry to learnA strong team player that works well with others