Ecommerce Manager

About the Role

The Ecommerce Manager owns the end-to-end digital experience across Pro Standard's brand-owned sites — from homepage to checkout. You are responsible for site performance, merchandising execution, and conversion optimization, working closely with UX, development, marketing, merchandising, and analytics.

Acting as the hands-on lead for all things ecommerce, you lead a team of direct reports and drive continuous improvement of the customer journey across our global sites while delivering on-time, high-quality execution of campaigns, launches, and key trading moments. This role operates in an AI-forward environment where agents and tools like Claude are used every day to accelerate execution — comfort with AI-assisted workflows is essential.

Responsibilities

Site Experience & Merchandising Execution

• Own the end-to-end ecommerce site experience across brand-owned sites, ensuring a cohesive customer journey from homepage to checkout.

• Execute site merchandising and content across key surfaces — homepage, PLPs, PDPs, landing pages, and collections — ensuring accurate launches and compelling brand storytelling.

• Manage the commercial/trading calendar and cross-channel readiness, ensuring on-time execution, QA, and content accuracy for campaigns and key moments.

• Own the email-to-site journey by coordinating email-focused landing pages and collections, and validating end-to-end conversion paths.

UX Optimization & CRO

• Lead UX/UI optimization across desktop and mobile using analytics, behavioral insights, A/B testing, and customer feedback to improve conversion and revenue.

• Identify and prioritize enhancements to improve usability, navigation, and overall conversion rate.

• Partner with UX designers to translate customer insights into frictionless digital experiences.

• Lead planning, execution, and measurement of A/B tests and CRO experiments.

• Monitor KPIs including bounce rate, conversion rate, cart abandonment, and engagement.

Digital Development Planning

• Coordinate website updates in collaboration with UI developers, ensuring alignment with merchandising and marketing calendars.

• Lead the weekly sprint planning process for design and development cycles.

• Oversee QA of all customer-facing features to ensure quality, responsiveness, and mobile optimization.

Data-Driven Optimization

• Uncover friction points and prioritize solutions based on user behavior and funnel performance.

• Use heatmaps, click data, and conversion analysis to guide design decisions and sprint priorities.

• Translate analytical insights into actionable tasks for UX/UI design and development.

AI-Powered Execution

• Manage and direct AI agents to automate recurring ecommerce tasks — from reporting and QA checks to content updates and merchandising audits.

• Collaborate with internal teams to identify where AI tools can replace or augment manual workflows, and help scope and build those solutions.

• Define and refine prompts, workflows, and agent behaviors to ensure consistent, high-quality outputs aligned with brand and business standards.

• Stay current on emerging AI tools and capabilities relevant to ecommerce, and champion their adoption across the team.

Team Leadership

• Manage and develop a team of direct reports, providing clear direction, feedback, and growth opportunities.

• Foster a high-performance, collaborative team culture aligned with the brand's digital ambitions.

Cross-Functional Alignment & Reporting

• Drive cross-functional execution and performance reporting with site development, marketing, customer service, content, merchandising, and operations teams; provide actionable recommendations.

• Support DTC planning and forecast cycles by partnering with leadership and cross-functional teams to align site decisions with revenue goals and priorities.

• Leverage cross-functional data sources to validate strategies and surface business opportunities.

International Site Management

• Ensure consistency of experience across all regional sites (US, Mexico, Canada, UK, and additional international markets), while accounting for localization needs.

• Support translations and structural adjustments by market when needed.

Requirements

• 5+ years of experience in ecommerce management, digital product, or UX optimization.

• Experience managing or mentoring direct reports.

• Strong understanding of user behavior, digital analytics, and mobile-first UX best practices.

• Experience managing Shopify Plus sites or similar platforms.

• Working knowledge of A/B testing and analytics tools (e.g., VWO, Hotjar, Clarity, Optimizely, Google Optimize).

• AI-savvy and comfortable working with AI agents (e.g., Claude, ChatGPT, or similar) as part of day-to-day workflows — including managing agents, contributing to AI tool development, and building automated workflows that scale the team's output.

• Exceptional project management and cross-functional communication skills.

• Bilingual English/Spanish is a plus given our Mexico operation; other languages a plus.