Marketing Communications Analyst

Job Description

Job Description

Marketing Communications Analyst

Location: Seneca Falls, NY
Job Type: Full-time, 6-month contract
Pay Rate: $35–$40 per hour
Start Date: ASAP
Work Arrangement: Onsite in Seneca Falls, NY
Contract Extension: Potential for extension beyond six months based on business needs and performance

Job Summary
We are seeking a  Marketing Communications Analyst to support marketing campaigns, lead generation, content development, social media, trade shows, events, and marketing analytics for industrial and technical brands.
The primary focus of this position will be  campaign management . The successful candidate will be organized, analytical, adaptable, and comfortable managing multiple projects and priorities in a fast-paced environment.
This is a hands-on opportunity to gain experience across a broad range of marketing functions while working closely with Marketing, Sales, Product Management, Engineering, and technical subject-matter experts.
Responsibilities

• Plan, execute, and track integrated marketing campaigns across digital, email, social media, and traditional channels.
• Support lead-generation campaigns using HubSpot or similar marketing automation platforms.
• Develop email workflows, landing pages, and lead-nurturing campaigns.
• Monitor campaign performance and make data-driven recommendations.
• Partner with Sales to support lead qualification and handoff.
• Assist with LinkedIn, YouTube, and other business-focused social media activities.
• Coordinate trade shows, conferences, and customer events.
• Support event logistics, vendor coordination, booth materials, staffing, lead capture, and follow-up.
• Assist with case studies, blogs, white papers, presentations, and sales materials.
• Collaborate with subject-matter experts to translate technical information into clear marketing content.
• Track marketing performance using Excel, CRM systems, and marketing automation tools.
• Prepare reports and dashboards related to campaigns, digital marketing, and events.
• Maintain consistent brand messaging across marketing channels.
• Identify opportunities to improve marketing processes and efficiency.
• Support internal and external communications initiatives.
• Assist with marketing materials using Canva or similar tools as needed.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Two to five years of marketing or communications experience, preferably in a B2B environment.
• Experience with HubSpot, Constant Contact, or similar marketing automation platforms.
• Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
• Familiarity with LinkedIn, YouTube, and other social media platforms used for business.
• Strong written and verbal communication skills.
• Excellent organizational and project-management abilities.
• Strong attention to detail and analytical skills.
• Ability to manage multiple projects and shifting priorities.
• Positive attitude and willingness to handle both strategic and administrative tasks.
• Ability to learn new systems and processes quickly.

Preferred Qualifications

• Experience in manufacturing, industrial technology, or technical products.
• CRM and lead-lifecycle management experience.
• Basic knowledge of SEO, SEM, and digital marketing.
• Trade show or event-planning experience.
• Experience creating content with Canva or similar tools.
• Exposure to AI tools for marketing content, analytics, or automation.

Ideal Candidate
The ideal candidate is proactive, flexible, and willing to get involved in the details. This position requires someone who can prioritize effectively, meet deadlines, communicate with multiple departments, and adapt to changing business needs.
This company offers the opportunity to support innovative industrial brands while gaining broad experience in campaign management, content, social media, events, communications, and analytics.
Apply today to be considered for this Marketing Communications Analyst opportunity in Seneca Falls, NY.

As part of our promise to talent, Kelly supports those who work with us through a variety of benefits, perks, and work-related resources. Please note: The following benefits reflect Kelly's general offerings. Eligibility may vary by assignment, location, and job type. Kelly offers eligible employees voluntary benefit plans including medical, dental, vision, telemedicine, term life, whole life, accident insurance, critical illness, a legal plan, and short-term disability. As a Kelly employee, you will have access to a retirement savings plan, service bonus and holiday pay plans (earn up to eight paid holidays per benefit year), and a transit spending account. In addition, employees are entitled to earn paid sick leave under the applicable state or local plan. Click here for more information on benefits and perks that may be available to you as a member of the Kelly Talent Community.

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