Marketing Communications Specialist, Consultant

Marketing Communications Specialist, Consultant

The Member Marketing team is focused on increasing member engagement and satisfaction by educating members about their benefits, encouraging utilization and reminding them to actively participate in their health journey, while creating loyalty and enhancing the member experience. The Marketing Communications Specialist, Consultant will report to the Director, Member Marketing. In this role you will support Member Experience and loyalty efforts.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

In this role, you will:

• Lead cross-functional teams across multiple business units to align on priorities and develop comprehensive communications strategies
• Develop communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital and social media content)
• Creates communication through the eyes of the customer – developing holistic experiences and meaningful touchpoints
• Use data to measure success and continually optimize results (open rates, response rates, return mail, list health, etc.)
• Use communication to mitigate risks through crisis management, constituent engagement, and customer service
• Lead end-to-end project management of member communication initiatives, from intake and planning through execution and post-launch evaluation
• Manage complex, multi-channel communication programs across multiple lines of business (e.g., MAPD, IFP), ensuring alignment with enterprise priorities
• Drive cross-functional alignment across stakeholders (marketing, product, operations, analytics, compliance), ensuring clear roles, timelines, and deliverables
• Develop and maintain detailed project plans, timelines, and workflows using tools such as Workfront to track progress and manage dependencies
• Identify risks, dependencies, and blockers; proactively drive resolution and escalate issues as needed to maintain delivery timelines
• Facilitate project meetings, status updates, and stakeholder communications to ensure transparency and alignment
• Coordinate intake and prioritization of communication requests, balancing competing priorities and ensuring resources are allocated effectively
• Ensure communications are delivered on time, within scope, and aligned with brand, regulatory, and business requirements
• Partner with analytics teams to define success metrics and incorporate performance insights into future project planning
• Translate business objectives and member insights into actionable project plans and communication deliverables

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree and/or equivalent combination of education and experience
• Requires at least 7 years of prior relevant experience in marketing communications, marketing project management, or similar
• Requires proficiency with project management tools such as Workfront, Jira, Smartsheet, or similar; experience with Adobe Experience Platform a plus
• Requires strong stakeholder management with ability to influence and align cross-functional partners
• Requires analytical mindset with ability to use data and insights to inform planning and prioritization
• Experience working in highly regulated environments (e.g., healthcare) strongly preferred
• Familiarity with Agile methodologies; Scrum Master experience preferred

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Us

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.
• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.
• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

Job Info

• Job Identification 20260957
• Job Category Marketing and Product Management
• Locations El Dorado Hills, CA, United States Long Beach, CA, United States Lodi, CA, United States Oakland, CA, United States Rancho Cordova, CA, United States Redding, CA, United States San Diego, CA, United States Woodland Hills, CA, United States
• Pay Range for California $111540.00 to $167420.00
• Pay Range for Bay Area $125736.00 to $188728.00
• Note Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate experience, location (California, Bay Area, or outside California), and current employee salaries for similar roles.