Digital Marketing Specialist I

Digital Marketing Specialist I

As a Digital Marketing Specialist I, you'll support AmeriCU's digital marketing efforts by managing website content, executing email campaigns, assisting with digital advertising, and analyzing campaign performance. This role plays a key part in creating engaging digital experiences that attract, educate, and retain members while supporting AmeriCU's brand and business goals

Website Management

• Maintain and update website content, landing pages, blogs, and promotions.
• Ensure content is accurate, compliant, SEO-friendly, and aligned with brand standards.
• Support website enhancements and user experience improvements.

Email Marketing

• Build, schedule, and deploy member email campaigns.
• Segment audiences and conduct A/B testing to improve engagement.
• Monitor campaign performance and email list health.

Digital Advertising

• Support paid digital campaigns across Google, social media, display, and retargeting channels.
• Assist with campaign setup, quality assurance, and optimization efforts.

Content & Social Media Support

• Assist with the creation and optimization of digital content, blogs, videos, and social media campaigns.
• Help improve content visibility and engagement across digital channels.

Analytics & Reporting

• Track website and campaign performance using analytics and reporting tools.
• Monitor key performance indicators and identify opportunities for improvement.

Collaboration

• Partner with internal teams, vendors, and agency partners to execute digital marketing initiatives.
• Provide support on projects that advance AmeriCU's marketing and member engagement goals

About AmeriCU Credit Union

AmeriCU is a not-for-profit credit union based in Rome, NY with over $3 billion in assets and serving more than 200,000 members across Central New York and beyond. For over 75 years, we have remained committed to our members, employees, and communities.

We are proud to have been recognized as one of the Best Companies to Work for in New York State and named by American Banker as one of the Best Credit Unions to Work for in the United States.