Globe Sync Agent (Advertising) - New York, New York

Sync Agent, Globe Usa (Advertising East Coast)

As Sync Agent, Globe USA (Advertising East Coast), you'll lead Globe's advertising-focused sync strategy from New York. Your remit will centre on identifying, developing and executing licensing opportunities that maximise the commercial and creative impact of Universal Music UK's frontline and catalogue repertoire.

You'll work with advertising agencies, music supervisors, brands and creative partners to build long-lasting relationships and drive new and repeat business. Working closely with our UK labels and A&R teams, you'll curate and deliver music responses that cut through creatively and deliver commercially.

On any given day you could be:

• Pitching music to advertising agencies, brands, and creative studios for upcoming campaigns
• Collaborating with A&R to develop custom or tailored musical responses to client briefs
• Meeting with key contacts in the advertising industry to deepen relationships and understand trends
• Negotiating sync deals, overseeing licensing, clearances and financial tracking
• Monitoring campaign performance and sync usage to inform future activity
• Attending brand showcases, award shows, and industry events to grow Globe's US network
• Working closely with colleagues in the UK to align sync activity with artist campaigns and priorities

Your impact in role

You will play a critical role in helping UK artists break into the US advertising sync market. Your placements will provide meaningful profile and commercial wins for our artists, increase catalogue performance, and expand our footprint in the creative industries.

By maintaining strong relationships and securing high-value opportunities, you'll directly support the growth of Universal Music UK's presence in the US sync space, particularly within the influential advertising and branding sectors.

This role is ideal for you if

• You are deeply connected within the advertising sync and music supervision space
• You have a strong understanding of how music, brands and storytelling intersect
• You're confident balancing creative ambition with commercial delivery
• You enjoy spotting new opportunities and shaping long-term client relationships
• You're excited by building something new and being part of a fast-moving, collaborative team
• You're adaptable, solutions-focused, and thrive on delivering impactful results

Key responsibilities

• Lead Globe NY's sync strategy, focused on advertising-driven opportunities
• Work to accountable commercial targets and KPIs, aligned with artist and label goals
• Cultivate, grow and maintain relationships with brands, agencies and music supervision teams
• Respond creatively and commercially to sync briefs, pitching music from our full repertoire
• Negotiate, close and execute sync deals including clearance, licensing and payments
• Collaborate with UK labels and A&R to develop bespoke creative responses
• Deliver artist showcases, client engagement moments and in-market activations
• Track sync activity and catalogue performance to provide actionable insights to internal teams
• Stay ahead of sync, advertising and content trends to identify new revenue opportunities

Our ideal candidate

• 8+ years' experience in creative sync, advertising music supervision, or licensing
• Extensive network of advertising industry contacts and creative agency partners
• Proven success in pitching and closing advertising sync deals
• Strong understanding of music copyright, licensing and legal frameworks
• Commercially astute with excellent negotiation and communication skills
• Organised, strategic and able to manage multiple priorities and client needs
• Familiarity with key platforms including Microsoft Office, Salesforce, DISCO and music analytics tools
• Based in the New York area with the ability to travel as required
• A passion for music across all genres, and an appreciation of UK repertoire, is a plus

Why join Globe

• Be part of a pioneering new sync expansion in the USA
• Play a central role in breaking UK artists globally
• Represent one of the most exciting catalogues in music, from emerging icons to legendary acts
• Work within a collaborative, inclusive and values-driven creative team
• Help shape the future of sync in one of the world's most important media markets
• Make a lasting impact on artists, on culture, and on the business

Reward and Benefits

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation
• Variety of ways to prioritize much-needed time away from work including:
• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer

Salary Range

$67,900 - $125,730

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Perks Playlist:

• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit
• Comprehensive medical, dental, vision, and FSA options, as well as:
• 100% coverage for out-patient mental health services
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• A lifetime fertility support allowance of $30,000 to plan participants
• Student Loan Repayment Assistance and Tuition Reimbursement
• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

Variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. Universal Music Group is an Equal Opportunity Employer

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