Multimedia Account Executive
$50k - $85kNexstar Media Group
Multimedia Account Executive
WGN Radio is looking to hire a full-time Multimedia Account Executive. The Multimedia Account Executive generates advertising revenue by calling on established agencies and businesses, cold-calling new prospects, and convincing potential clients of the merits of digital, audio, and video advertising.
Pay Range: $50,000.00-85,000.00 annualized with commissionscommensurate with applicant's experience and skill level with bonus potential.
Benefits: Our comprehensive benefits package includes medical (with multiple plan options), dental, and vision insurance, paid time off, a 401(k) with company matching contributions, life insurance, Paid Parental Leave and more.
Additional Details:
- New Business Development: Drive growth within the local market by proactively seeking new business opportunities. Identify client needs and deliver strategic advertising solutions across multiple platforms. Build relationships with prospective clients and agencies.
- End-to-End Sales Process Ownership: Lead the sales cycle from prospecting and proposal development to closing and post-sale follow-up, ensuring sustained client relationships and business growth.
- Collaborative Campaign Development: Partner with clients and internal teams to create integrated, customized advertising campaigns that span audio, digital, and other media channels.
- Achieve Sales Targets: Consistently exceed revenue goals on a monthly, quarterly, and annual basis by providing excellent account management and leveraging strategic growth initiatives.
- Client Relationship Management: Regularly engage with clients to review goals, provide performance insights, and offer media strategy guidance that aligns with their business objectives.
- Understand competitors, continued education and awareness of digital media trends.
- Ability to obtain customers by cold calling, networking, prospecting, and successful negotiations.
- Ability to make decisions and solve problems, while collaborating with teammates, utilizing all resources available.
- Must be well organized, display a professional demeanor, exude high energy, and show attention to detail.
- Must be confident, flexible, multi-tasker, and be able to work independently.
- Understanding of Google Analytics and Google Ad Manager.
- Must be able to juggle multiple tasks from multiple sources at one time and will work on multiple projects simultaneously in a fast-paced office environment.
Requirements & Skills:
- Expert Communication & Presentation Skills: Skilled in creating and delivering persuasive sales presentations that clearly communicate value to clients.
- Tech-Savvy & Adaptable: Proficient in Microsoft Office (Word, PowerPoint, Excel, Outlook) and quick to adapt to new tools and technologies.
- Collaborative Team Player: Strong ability to collaborate within a team-selling environment and work cross-functionally to deliver the best outcomes for clients.
- Educational Background: A Bachelor's Degree, or equivalent experience in sales.
- Valid Driver's License: A clean driving record and the ability to travel locally as needed.
Preferred Qualifications:
- Digital Media Expertise: Experience with SEM, CTV, native advertising, or social media campaigns is highly preferred.
- Experience with Wide Orbit Traffic and knowledge with Nielsen and Scarborough is preferred.
Mission Statement: Nexstar Media Group, Inc. is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 316,000 hours of programming produced annually by its business units. Nexstar owns America's largest local broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people.
EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
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