Marketing Specialist

Job Description

Job Description

Position Summary:

Prestige Trucking Insurance is seeking a creative and results-driven Marketing Specialist to support the execution of marketing initiatives that drive brand awareness, lead generation, and customer engagement. This role is responsible for coordinating and implementing marketing campaigns across digital, print, and partner channels while ensuring brand consistency and message alignment. The Marketing Specialist works closely with leadership, sales, and external vendors to support marketing strategy, track performance metrics, and continuously improve marketing effectiveness. The ideal candidate brings advanced marketing knowledge and expertise, demonstrated experience with marketing automation platforms and AI-powered workflows, and a proven ability to independently drive measurable outcomes across the full marketing stack. The ideal candidate brings strong organizational skills, marketing execution experience, and a proactive, data-informed mindset.

Essential Duties and Responsibilities:

• Support the execution of marketing campaigns across digital, email, social media, website, and print channels
• Assist in creating, editing, and managing marketing content, including advertisements, brochures, email campaigns, website updates, and social media posts
• Maintain brand consistency across all marketing materials and communications
• Coordinate marketing initiatives with sales, operations, and leadership to support growth objectives
• Track, analyze, and report on marketing performance metrics such as leads, engagement, and campaign effectiveness
• Manage and update customer and prospect lists, CRM data, and marketing databases as needed
• Assist with vendor coordination, including designers, printers, agencies, and digital marketing partners
• Support event marketing efforts, including trade shows, industry events, and sponsorships
• Conduct basic market research and competitive analysis to identify trends and opportunities
• Maintain marketing calendars, project timelines, and campaign documentation
• Support website management activities, including content updates and basic SEO optimizations
• Ensure compliance with advertising regulations, insurance marketing guidelines, and company policies
• Identify opportunities to improve marketing processes, efficiency, and performance through data, automation, and feedback

Knowledge / Skills / Abilities (KSA’s):

• Marketing Fundamentals & Execution Skills– Ability to execute marketing campaigns across multiple channels while adhering to brand standards and strategic objectives.
• Communication Skills– Strong written and verbal communication skills with the ability to create clear, engaging, and audience-appropriate marketing messages.
• Interpersonal Skills--Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
• Leadership--Exhibits confidence, motivates them self to perform well; Accepts feedback from others; Gives appropriate recognition to others.
• Analytical & Reporting Skills– Ability to track campaign performance, analyze marketing metrics, and provide actionable insights to improve results.
• Creative Thinking– Ability to contribute creative ideas for campaigns, content, and outreach that support brand growth and engagement.
• Organizational & Time Management Skills– Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Attendance/Punctuality --Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
• Technology & Systems Proficiency– Familiarity with marketing tools, CRM systems, social media platforms, email marketing tools, and basic analytics software.
• Collaboration & Teamwork– Ability to work effectively with cross-functional teams, vendors, and leadership to execute marketing initiatives.
• Attention to Detail & Quality– Strong attention to detail to ensure accuracy, brand consistency, and professional presentation of all marketing materials.
• Quantity--Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
• Professionalism & Confidentiality– Ability to handle sensitive business information with discretion and professionalism.
• Initiative – Volunteers readily; Undertakes self-development activities; Seeks increased responsibilities; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities; Asks for and offers help when needed.
• Innovation – Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.

Minimum Qualifications:

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3–5 years of experience in a marketing, communications, or related role, with demonstrated ability to work independently and drive measurable outcomes
• Proven ability to execute marketing campaigns across multiple channels (digital, email, social media, and print) with specific, quantifiable results in leads, conversions, revenue, or engagement
• Hands-on experience with marketing automation platforms (e.g. HubSpot, Klaviyo, Mailchimp, or equivalent), including building workflows, drip sequences, and automated campaigns — not just sending emails
• Experience leveraging AI tools to improve marketing efficiency, content production, or campaign outcomes (e.g. ChatGPT, Claude, Jasper, or similar)
• Experience managing or contributing to paid media campaigns (Google Ads, Meta Ads, or equivalent) with accountability for performance metrics and budget
• Experience with website content management systems (CMS), including content updates, basic SEO principles, and metadata optimization
• Proficiency with design tools such as Canva, Adobe Creative Suite, or similar platforms, with the ability to independently produce marketing assets
• Strong written and verbal communication skills, with the ability to create, edit, and optimize clear, professional, and conversion-focused marketing content
• Proficiency with marketing analytics tools (e.g. Google Analytics GA4, Looker Studio, or equivalent) and the ability to track, interpret, and report on campaign performance metrics
• Experience in Search Engine Optimization, including on-page SEO, keyword research, and content structure improvements
• Strong organizational and time-management skills with the ability to manage multiple projects, deadlines, and priorities with minimal oversight
• Ability to collaborate effectively with cross-functional teams, leadership, and external vendors
• High attention to detail, accuracy, and brand consistency across all marketing materials and communications
• Professional demeanor with the ability to handle company and customer information with discretion and confidentiality

Preferred

• Experience in the insurance industry, preferably trucking or commercial insurance
• Familiarity with CRM systems (e.g., Salesforce or similar) and marketing automation tools
• Experience supporting lead generation campaigns, sales enablement materials, or event marketing
• Experience in AEO, automation, and leveraging AI to improve marketing outcomes
• Understanding of advertising compliance, regulatory considerations, or industry-specific marketing guidelines
• Demonstrated experience improving marketing processes, workflows, or campaign effectiveness through data and feedback

Physical Demands and Work Environment:

• Office-based with standard business hours
• Occasional extended hours during campaign launches, events, or peak marketing periods
• Limited travel may be required for industry events, trade shows, or vendor meetings