Senior Product Marketing Manager, HR Audience

Company Overview

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What you'll do

As a Senior Product Marketing Manager on the Solution & International Marketing team, you will own the narrative around Docusign's solutions for the Human Resources (HR) audience - crafting and sharing Docusign's story in the most engaging, persuasive way possible. Your expertise in marketing solutions to HR will shine as you collaborate across Sales, Growth Marketing, and Product teams to drive an integrated GTM strategy and differentiated narrative for buyers and influencers.

You will serve as the SME on the challenges, value drivers, and buying journey for the HR audience - responsible for crafting high-impact messaging, positioning, and content, identifying priority use cases where we have a right to win, defining cross-functional go-to-market sales plays, enabling our field teams with vital content and tools, and building customer-facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact in Docusign's growth trajectory.

This position is an individual contributor role reporting to the Sr. Director, Solution & International Marketing.

Responsibility

• Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes Docusign as the premier solution for HR across the entire agreement lifecycle

• Partner with Sales Operations and Growth Marketing to design and execute go-to-market sales plays that build a robust pipeline and accelerate customer acquisition and upsell opportunities

• Act as a strategic partner to Sales and Enablement by developing the playbooks, training, and tools necessary to help field teams navigate the HR buying journey and close deals faster

• Serve as the primary SME on the HR buyer personas, uncovering deep customer insights and market trends to optimize the sales cycle and identify high-priority use cases where Docusign has a "right to win"

Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What you bring

Basic

• 8+ years of product marketing experience in the B2B SaaS space, preferably with a focus on tailoring your product marketing craft to the HR audience

• Bachelor's degree or equivalent practical experience

Preferred

• MBA from top tier school or work equivalent

• 4+ years of engagement targeting HR personas

• Self-starter who can accomplish projects with minimal need for supervision

• Highly collaborative, enthusiastic, open, proactive, and results-driven

• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations

• Excellent verbal and written communication skills

• Proven track record of working with multiple cross-functional teams

• Proven ability to understand and simplify complex, technical topics for non-technical audiences

• Proven ability to develop and execute go-to-market strategies and innovative programs that drive product solutions adoption

• Experience creating and leading sales plays with measurable impact

Wage Transparency

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations:

California: $146,400.00 - $235,375.00 base salary

Illinois, Colorado, Massachusetts and Minnesota: $140,100.00 - $197,925.00 base salary

Washington, Maryland, New Jersey and New York (including NYC metro area): $140,100.00 - $206,775.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at View email address on click.appcast.io.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at View email address on click.appcast.io for assistance.

Applicant and Candidate Privacy Notice

States Not Eligible for Employment

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Equal Opportunity Employer

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

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