Email & SMS Marketing Freelancer

We are a small jewelry brand that puts a lot of care into everything we make and everything we send. Our customers have come to expect a certain feeling from Nina Berenato Jewelry, and we want our emails and texts to carry that same warmth and intention. We are looking for a freelancer who genuinely loves this kind of work. Someone who gets excited about a well‑timed campaign, takes pride in getting the details right, and understands that good marketing for a brand like ours is less about volume and more about connection. You will report directly to our Founder and CEO, with biweekly check‑ins to stay aligned. Beyond that, you will have real ownership over the work. Creative direction and high‑res assets will come from our end. The rest is yours to bring to life. What You Will Do Email Campaigns Own the full email calendar in Klaviyo, from strategy and segmentation through build, QA, and deployment Translate brand direction and campaign briefs into polished, conversion‑focused layouts using our provided photography and assets Craft or refine copy that reflects the Nina Berenato voice: considered, elevated, and genuinely warm Build and maintain audience segments informed by purchase history, engagement behavior, and customer lifecycle stage Design and execute A/B tests across subject lines, content, and CTAs, and apply findings systematically to improve performance SMS Campaigns Develop and execute SMS broadcasts that support product launches, promotions, and seasonal priorities Architect and maintain automated SMS flows across the full customer journey, including welcome, post‑purchase, and re‑engagement sequences Ensure SMS strategy works in concert with email, delivering a coherent brand experience across every touchpoint Graphic Design and Brand Produce campaign graphics in Canva, Figma, or Adobe that meet our brand standards and hold up alongside our product photography Uphold visual and tonal consistency across every send, treating each campaign as a direct extension of the Nina Berenato brand Shopify POS Ensure campaign strategy is grounded in live Shopify POS data, including product availability, customer profiles, and inventory movement Coordinate send timing with new arrivals, promotions, and retail activity to maximize relevance and conversion Performance and Reporting Monitor and report on core performance metrics including open rate, click‑through rate, conversion, and revenue attribution Deliver a concise monthly performance review with clear analysis and a prioritized set of recommendations for the period ahead What We Are Looking For Required: 2 or more years working in Klaviyo Strong skill in customer segmentation & customer journey Strong design skills in Canva, Figma, or Adobe 2 or more years using an SMS platform such as Klaviyo SMS, Attentive, or Mailchimp SMS Hands‑on experience with Shopify POS, including customer segments and product Strong and proven copywriting skills with a feel for refined, brand‑conscious language Comfortable owning your work, managing your time, and staying on top of multiple campaigns A good understanding of e‑commerce and customer lifecycle marketing Nice to Have: Experience in jewelry, fashion, or lifestyle brands Familiarity with customer journey mapping Light photo editing or retouching skills A feel for seasonal retail and gifting cycles How We Work We keep things simple and trust the people we work with. Here is what this looks like in practice: Around 6-10 hours per week, with a little more flexibility during launches and key seasons Biweekly check‑ins with the Founder and CEO to stay aligned on priorities You own the creative and execution process from brief to send Reviews and final approvals come from the Founder and CEO We provide high‑res photography, brand assets, and creative direction #J-18808-Ljbffr Nina Berenato Jewelry