Sr Digital Merchandiser - Onsite

Senior Digital Merchandiser

The Senior Digital Merchandiser will play a pivotal role in enhancing our product visibility and maximizing our online sales potential in the Fish/Marine categories. With a blend of creative vision and data-driven insight, this role will refine the online customer journey, ensuring a seamless and engaging shopping experience that aligns with our brand's identity and goals.

This is an onsite role, based at our office in Springfield, Missouri.

Essential Functions:

• Lead the development and execution of category merchandising strategies that drive sales growth, customer engagement, conversion, and overall business performance across digital channels.
• Partner with buying, planning, marketing, and analytics teams to align product assortments, inventory strategies, promotional activities, and customer-facing experiences with business objectives.
• Own category performance by monitoring key eCommerce metrics, including traffic, conversion, revenue, average order value, and customer engagement. Analyze customer behavior and performance trends to identify opportunities and develop data-driven action plans.
• Oversee the visual merchandising and presentation of assigned categories, ensuring an engaging, intuitive, and customer-centric shopping experience across browse, category, and product detail pages.
• Establish and maintain merchandising and product content standards that ensure accurate, compelling, and SEO-optimized product information, imagery, videos, and supporting assets that enhance the customer experience.
• Partner with merchants, vendors, and content teams to drive improvements in product data quality, content completeness, launch readiness, and governance processes that support scalable digital growth.
• Collaborate with Product, Search, Analytics, and Technology teams to improve product discoverability through search optimization, taxonomy management, navigation enhancements, faceted filtering, and product recommendation strategies.
• Work cross-functionally to align promotional campaigns, marketing initiatives, and digital content with the overall brand strategy, ensuring a consistent customer experience and brand voice across all touchpoints.
• Leverage analytics, customer insights, and testing methodologies to identify optimization opportunities and support continuous improvements to customer engagement, conversion, and digital experience performance.
• Stay informed on industry trends, competitor activities, emerging technologies, and evolving customer expectations to identify opportunities that maintain and strengthen the company's competitive position.
• Train, mentor, and develop new Outfitters, fostering a culture of continuous learning and improvement.
• This role will have oversight to Canadian eCommerce operations.

Experience/Qualifications:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• Minimum of 5-8 years of experience in digital merchandising, with a proven track record of success in an e-commerce environment.
• Experience owning a category or business.
• Demonstrated ability to influence cross-functional teams.
• Experience mentoring or leading others.

Knowledge, Skills and Ability:

• Strong leadership skills with experience managing a team.
• Expertise in web analytics tools (e.g., Google Analytics), e-commerce platforms, and SEO best practices.
• Advanced proficiency in Microsoft Office Suite, particularly Excel, and experience with content management systems.
• Excellent analytical skills with the ability to synthesize complex data into actionable strategies.
• Exceptional organizational and project management skills, with the capacity to prioritize and manage multiple projects under tight deadlines.
• Outstanding communication and collaboration skills, with the ability to influence and engage direct and indirect reports and peers.

Travel Requirements:

• N/A

Physical Requirements:

Regularly sits and works with computers

Occasionally stands and walks

Seldom / Never lifts up to 50 lbs.

Independent Judgement:

Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

Full Time Benefits Summary:

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary benefits
• 401k Retirement Savings
• Paid holidays
• Paid vacation
• Paid sick time
• Bass Pro Cares Fund
• And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at View email address on click.appcast.io.