Content Marketing Manager

Job Description

Job Description

Content Marketing Manager

Baethke Plumbing

Chicago, IL | Full-Time

$48,000-$75,000 Annual Salary Depending on Experience

Build a Marketing Career at the Forefront of AI, Content Strategy, and Digital Growth

We are seeking a creative, strategic, and results-driven Content Marketing Manager to lead content development, brand messaging, digital marketing initiatives, and AI-enhanced marketing operations. This role offers an exciting opportunity to help shape the future of a growing organization by driving audience engagement, strengthening brand awareness, and supporting lead generation efforts across multiple digital channels.

This position is ideal for a marketing professional who enjoys both creativity and analytics. You'll have the opportunity to develop compelling content, execute integrated marketing campaigns, leverage emerging AI technologies, and directly influence business growth through measurable marketing results.

As our Content Marketing Manager, you'll oversee content strategy, digital marketing initiatives, SEO and Generative Engine Optimization (GEO), social media management, campaign execution, and performance reporting. You'll work closely with leadership and cross-functional teams to create engaging content that connects with audiences while supporting company objectives.

Why Join Our Team

• Opportunity to work with emerging AI marketing technologies and strategies
• Direct impact on company growth, brand awareness, and lead generation
• Collaborative and forward-thinking work environment
• Professional development and career advancement opportunities
• Variety of projects across content creation, digital marketing, and brand strategy
• Leadership team that values innovation, creativity, and new ideas

Compensation & Benefits

• $48,000-$75,000 annual salary based on experience and qualifications
• Comprehensive benefits package
• Paid time off and holidays
• Professional development and training opportunities
• Career growth and advancement potential
• Collaborative team environment
• Exposure to cutting-edge marketing technologies and AI-driven tools

What You'll Do

• Develop and execute content marketing strategies aligned with business objectives
• Create and manage content including blogs, website copy, email campaigns, case studies, social media content, videos, and marketing collateral
• Maintain consistent brand messaging and voice across all platforms
• Plan and execute digital marketing campaigns across social media, email, SEO, GEO, and paid advertising channels
• Manage editorial calendars and content distribution strategies
• Optimize website and digital content for search performance and AI discoverability
• Support lead generation initiatives through conversion-focused marketing campaigns
• Utilize AI tools such as ChatGPT, Claude, and other emerging technologies to improve content development and workflow efficiency
• Monitor campaign performance and provide data-driven recommendations for improvement
• Analyze engagement, traffic, conversion, and ROI metrics
• Stay current on marketing trends, AI developments, and emerging digital opportunities

What We're Looking For

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field preferred
• 3+ years of experience in content marketing, digital marketing, brand strategy, or a related role
• Exceptional writing, editing, and communication skills
• Strong understanding of SEO, social media marketing, email marketing, and digital analytics
• Experience using AI tools such as ChatGPT, Claude, or similar platforms within marketing workflows
• Familiarity with Generative Engine Optimization (GEO) and AI search visibility strategies
• Experience with content management systems, marketing automation platforms, and analytics tools
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Creative thinker with strong analytical and problem-solving abilities

Preferred Qualifications

• Experience with graphic design, video editing, or multimedia content creation
• Familiarity with CRM systems and marketing automation platforms
• Experience with Google Ads, LinkedIn Ads, or other paid advertising platforms
• Background in B2B and/or B2C marketing environments
• Understanding of AI search trends, conversational search optimization, and emerging marketing technologies

If you're passionate about content creation, digital marketing, AI-powered innovation, and driving measurable business growth, we'd love to hear from you.

Apply today to join a team that is shaping the future of marketing through creativity, technology, and strategic thinking.