Sr Analyst, Sales Support Tools & CRM Administration

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Summary

The Sr Analyst, Sales Support Tools & CRM Administration will be responsible for the administration, optimization, and support of Waters Advanced Diagnostics sales support tools and CRM platform. This role ensures the sales team has the technology and data insights needed to operate efficiently and effectively, contributing directly to sales growth and operational excellence.

Responsibilities

• Administer and maintain the CRM platform (Salesforce) including user setup, security profiles, custom objects, fields, workflows, validation rules, and reports/dashboards.

• Provide technical support and training to sales users on CRM and other sales support tools, troubleshooting issues and ensuring optimal system utilization.

• Collaborate with sales leadership and other stakeholders to identify business needs and translate them into technical requirements for CRM enhancements and new tool implementations.

• Manage data integrity within the CRM system, including data cleansing, de-duplication, and ensuring compliance with data governance policies.

• Develop and maintain documentation for sales support tools and CRM processes, including user guides, training materials, and system configurations.

• Participate in the evaluation, selection, and implementation of new sales technologies and integrations.

• Generate and analyze sales performance reports and dashboards to identify trends, insights, and areas for improvement.

• Support sales forecasting and planning processes by providing accurate and timely data from CRM and other systems.

• Stay up-to-date with CRM best practices, new features, and industry trends to recommend and implement improvements.

• Act as a liaison between sales, IT, and other departments to ensure seamless operation and integration of sales support systems.

Qualifications

Education

• Bachelor’s degree in Business Administration, Information Systems, Marketing, or a related field.

Experience

• 5+ years of experience in CRM administration (e.g., Salesforce Administrator certification strongly preferred) and sales operations support.

• Proven experience with sales support tools and technologies (e.g., CPQ, sales enablement platforms).

• Experience in the life sciences or pharmaceutical industry is a plus.

Knowledge, Abilities, Skills

• Strong understanding of sales processes and methodologies.

• Excellent analytical and problem-solving skills with a keen attention to detail.

• Proficiency in data analysis and reporting tools (Power BI, Databricks, Python, etc).

• Ability to communicate complex technical information clearly and concisely to non-technical stakeholders.

• Strong project management and organizational skills with the ability to manage multiple priorities.

• Ability to work independently and as part of a team in a fast-paced environment.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA MD - Sparks - 39 Loveton Circle

Additional Locations

USA IL - Vernon Hills

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You ( ."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

99 700,00 $ - 164 300,00 $ USD Annual

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.