Product Manager - Stiga

Product Manager- Stiga

Reporting to: VP of Innovation and Product Management

Location: Evansville, IN

Status: Exempt

ESCALADE Escalade is a leader in sports and recreation, with over 100 years of innovation across iconic brands like Goalrilla, STIGA, Bear Archery, ONIX, Brunswick Billiards, and more. Headquartered in Evansville, Indiana, we design, manufacture, and distribute sporting goods that bring families and communities together through active play.

Position Overview

As the Product Manager – Stiga, you'll own the strategy, growth, and success for this brand. From concept to launch, you'll guide product development, drive marketing and pricing strategies, and deliver best-in-class customer experiences. This is a highly cross-functional role where you'll collaborate with engineers, marketing, sales, sourcing, and key customers.

Key Responsibilities

• Lead product strategy, innovation pipeline, and new product development.
• Analyze competitors and identify opportunities to strengthen category growth.
• Partner with Sales & Marketing on omni-channel storytelling, promotions, and merchandising.
• Develop pricing strategies and manage sourcing costs.
• Own product launches, business plans, timelines, and training.
• Manage P&L for assigned categories, reporting monthly, quarterly, and annually.

Required Experience & Qualifications

• Bachelor's degree in business, Marketing, or related field (required).
• 3+ years of consumer product management experience, racket sports or sporting goods preferred.
• Strong business acumen with P&L ownership experience.
• Collaborative communicator who thrives in cross-functional environments.
• Willingness to travel domestically and internationally on occasion.

Personal Attributes

• Demonstrates genuine enthusiasm for sports, fitness, and recreation, inspiring others through a shared commitment to the company's mission
• Brings high energy and a proactive attitude to lead initiatives in a fast-moving, innovative environment
• Builds and fosters strong, collaborative teams, promoting a culture of camaraderie, trust, and mutual support
• Driven by a results-focused mindset with a healthy competitive streak that motivates continuous improvement and excellence
• Embraces new ideas and creative solutions to help the organization stay ahead in a highly competitive industry
• Leads with transparency and openness, connecting easily with employees across all levels and backgrounds

Physical Demands

• Position requires sitting, talking and listening at least 2/3 of the time
• Occasional lifting up to 10 pounds

Working Conditions

• Office environment
• International and/or domestic travel required