Senior Product Marketing Manager - Observability

Senior Product Marketing Manager - Observability (Finance) This role has been designed as 'Hybrid' with a requirement that you will work on average 2 days per week from an HPE office. Who We Are Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today's complex world. Our culture thrives on finding new and better ways to accelerate what's next. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE. Job Description As a Senior Product Marketing Manager for Observability, you have the opportunity to be a strategic leader responsible for driving business success for HPE OpsRamp Software across the product lifecycle. We're a fast-growing team looking for an accomplished observability product marketer who can collaborate with leaders in product management, sales, and marketing teams across a global, matrixed organization. You’ll shape messaging that differentiates HPE observability from the crowd, lead go‑to‑market initiatives with precision, and deliver high‑conversion content that consistently drives measurable pipeline growth. You'll empower sales and partners with clear, actionable positioning while helping customers solve IT challenges to accelerate growth in a fast‑growing market. Specifically, a strong candidate can position solutions for personas including SRE, platform engineering, and IT operations teams, and for use cases such as incident management, root cause analysis, and hybrid cloud observability. You know the market and understand leading observability vendors (e.g., Datadog, Dynatrace, Splunk, Elastic, New Relic, Grafana, App Dynamics, SolarWinds) to articulate differentiated value. At HPE you'll be a part of an experienced product marketing team, and our culture is to innovate boldly, win together, and be a force for good. We help each other succeed to achieve big goals, and we value unique thoughts, celebrate individuality, and hold ourselves accountable. The role combines strategic thinking with execution, and if you're a storyteller passionate about observability technology, want to influence market perception, and partner with technical leaders to define the next era of enterprise innovation, this is your opportunity to lead from the front. This is a remote teleworker role. About HPE OpsRamp HPE OpsRamp is a leading platform for digital operations management, empowering organizations to monitor, manage, and optimize complex IT environments. IT operations teams can minimize downtime, deliver extraordinary service experiences, and increase the resilience of their hybrid IT environment with HPE OpsRamp. Key Responsibilities Product Positioning and Messaging: Develop clear and compelling product positioning that highlights the value of HPE OpsRamp solution in infrastructure monitoring, cloud-native observability, and AIOps. Maintain messaging frameworks tailored to target personas, industries, and use cases. Go-to-Market Strategy: Define and execute go-to-market strategies for existing and new product offerings. Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives, while leading launches. Content Creation: Produce high-impact marketing collateral, including solution briefs, whitepapers, case studies, demo videos, and blogs. Partner with demand generation teams to create campaign assets, landing pages, eBooks, webinars, and compelling offers that drive pipeline. Thought Leadership: Build thought leadership about observability trends, hybrid cloud operations, and AIOps through analyst engagement, speaking opportunities, and industry content. Market Research and Competitive Analysis: Conduct market research to identify trends, customer pain points, and competitive insights. Translate research findings into actionable recommendations for product positioning and differentiation. Sales Enablement: Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides. Partner with sales to ensure they are equipped to effectively communicate product value to customers. Customer Advocacy: Work closely with customer success teams to identify and showcase customer success stories. Leverage customer feedback to refine messaging and influence product roadmap decisions. Education & Experience Education: Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA or equivalent experience is a plus. Marketing Experience: Minimum 5+ years of product marketing experience in a complex hybrid cloud or cloud-native environment. Experience with Observability solutions is required Technical Knowledge: Demonstrate experience marketing observability platforms across metrics, logs, traces, event correlation, and distributed systems. Experience connecting observability and AI/AIOps narratives, including automation, anomaly detection, and predictive operations, into business value. Skills Marketing Expertise: Proven success marketing to SRE, platform engineering, and IT operations teams by developing go‑to‑market strategies, crafting differentiated messaging, and leading cross‑functional product launches. Collaboration: Strong track record of partnering with product, sales and marketing teams. Communication: Exceptional written, verbal, and presentation skills to a variety of customer, sales, and partner audiences; able to simplify complex concepts; experience influencing stakeholders at all levels to drive alignment. Analytical Thinking: Leverages market, customer, and competitive insights to inform product and marketing strategy. AI Tools Proficiency: Shows experience using generative AI tools to scale content development, refine messaging, and improve efficiency and pipeline impact. Preferred Skills Familiarity with enterprise buyers including CIOs, CTOs, VP Infrastructure, and IT Operations leaders Experience supporting analyst relations and industry influencers Impact/Scope Influence at the vice president and above level. Complexity High - Independently drives strategic direction. What We Can Offer You Health & Wellbeing We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing. Personal & Professional Development We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have - whether you want to become a knowledge expert in your field or apply your skills to another division. Unconditional Inclusion We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. Let's Stay Connected Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE. Job Marketing Job Level Expert "The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level. - United States of America: Annual Salary USD 111,000 - 211,000 in Colorado // 120,000 - 228,000 in Massachusetts // 120,000 - 243,000 in California // 105,500 - 243,000 in Georgia & North Carolina & Pennsylvania & Texas The listed salary range reflects base salary. Variable incentives may also be offered." Information about employee benefits offered in the US can be found at The estimated job application period closure is September 30 2026; this timeline is provided for transparency and internal planning purposes. HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT employer. We do not discriminate on the basis of race, gender, or any other protected category, and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please click here: Equal Employment Opportunity . Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities. #J-18808-Ljbffr Hewlett Packard Enterprise Company in