Job (external facing)Executive Vice President, Group Account Director

Senior VP / Group Account Director

We're looking for an outstanding Senior VP / Group Account Director to lead the troops and help drive the future of the business - for our growth and for our very ambitious client. This role is for a new business win and is equal parts strategic visionary, client partner, and performance leader. It's no small task—but it's a fun and rewarding one. If you're up for it, read on.

Day to day, your role will include:

You'll work on a Power of One brand and develop high-level strategic plans, effectively leverage cross-functional teams, and influence senior clients through your deep expertise in membership, loyalty, personalization, and e-commerce. You understand how marketing drives measurable business outcomes, and you'll champion a performance-driven culture across the team and client engagements.

Specifically, you will be responsible for:

• Serving as a senior strategic advisor to clients, eloquently articulating our point of view on digital business, membership, loyalty marketing, e-commerce, and personalization—keeping clients informed on industry trends, emerging platforms, and evolving consumer expectations
• Leading membership acquisition and retention strategy, including the development of programs that deepen customer relationships, extend to new audiences, increase lifetime value, and drive sustained growth through data-driven engagement
• Scaling personalization efforts across the business, partnering with strategy, data, media, technology, and creative teams to operationalize personalization at speed and at scale across channels
• Building and growing trusted, senior-level client relationships, with the credibility to influence decision-makers and the business acumen to connect marketing initiatives to commercial impact
• Developing insight-driven, integrated marketing programs that balance brand and performance objectives, leveraging expertise across media, CRM, e-commerce, and emerging digital experiences
• Driving a performance-oriented culture, setting clear goals and expectations, using data and measurement to assess impact, drive performance insights and optimize work. And driving an experimentation agenda that delivers measurable results.
• Delivering compelling client presentations, providing recommendations that are concise, actionable, and grounded in both strategic insight and measurable outcomes
• Connecting clients to broader agency intellectual capital, bringing best practices, frameworks, and proven approaches—particularly in loyalty, personalization, and customer experience—to every engagement
• Owning client financials, including forecasts, budgets, scopes of work, and investments, and overseeing all legal and contractual processes
• Developing and inspiring talent, coaching senior leaders and rising stars, identifying skill gaps and upskilling talent, and building a high-performing, diverse team—including openness to non-traditional and client-side talent profiles
• Demonstrating strong corporate citizenship, through active participation in company initiatives, learning forums, and leadership communities, serving as a member of the Digitas Boston Senior Leadership Team and the Digitas Global Network
• Willingness to travel as needed—you're open to new places, new perspectives, and new ideas

We're looking for a Senior VP / Group Account Director with a proven track record of leadership and impact, including:

• A demonstrated passion for marketing, customer experience, and loyalty, with a history of delivering work that drives both brand strength and business performance.
• 10+ years of experience in integrated marketing, digital, CRM, loyalty, or customer experience leadership—including agency experience and strong exposure to, or experience within, client-side organizations.
• A refined understanding of how marketing, creative, strategy, media, technology, data, and analytics work together to power personalization and performance
• Deep knowledge of loyalty, retention, and customer lifecycle marketing, with experience applying data and insights to influence strategy and execution
• Superior analytical, strategic thinking, communication, and presentation skills, with comfort operating at the C-suite level
• Extensive marketing expertise across channels, including mobile, social, and emerging digital platforms
• A proven ability to grow and deepen existing client relationships while identifying new opportunities for expansion
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, particularly for ideation, research, personalization, and content development
• Bachelor's degree required; MBA strongly preferred

Got the sparkle? Apply if you believe your unique skills—and your passion for loyalty, personalization, and performance—are a fit.