Integrated Marketing Program Manager

Austin, TexasHR & Corporate Communications – Corporate Communications /Full Time /HybridFor over four decades, Cirrus Logic has been propelled by the top engineers in mixed-signal processing. Our rockstar team thrives on solving complex challenges with innovative end-user solutions for the world's top consumer brands. Cirrus Logic is also known for its award-winning culture, which was built on a foundation of inclusion and fairness, meaningful community engagement, and delivering enjoyable employee experiences at every turn. But we couldn’t do it without our extraordinary workforce – and that’s where you come in. Join our team and help us continue to make Cirrus Logic an exceptional place to grow your career! The Integrated Marketing Program Manager leads the planning, execution, and optimization of multi-channel marketing campaigns that elevate brand visibility, generate pipeline, and support product and segment growth. This role drives campaign strategy across digital, social, events, PR, and partner channels, ensuring cohesive storytelling and measurable impact. The ideal candidate is a cross-functional leader who can translate business objectives into integrated marketing programs that deliver results. Key Responsibilities Campaign Strategy, Planning & Execution Develop and manage integrated marketing campaigns supporting new product launches, emerging customer segments, and brand initiatives. Own campaign planning, product launch briefs, timelines, and cross-channel go-to-market plans. Collaborate closely with segment/product marketing, sales, creative, digital, internal communications, and external agencies to drive alignment and execution. Content, Creative & Multimedia Development Oversee creation of web content (e.g., landing pages, product pages, blog posts) aligned with campaign goals and segment/product/marketing. Drive increased use of multimedia—especially video—to enhance storytelling and customer education. Support thought leadership and PR initiatives, including bylines, media angles/pitches, and content for new market segments. Partnerships & Brand Presence Lead joint marketing initiatives with customers, partners, and distributors, ensuring alignment with partner programs and co-marketing goals. Support distributor marketing programs with targeted campaigns, co-branded assets, tradeshow collaboration, and enablement materials. Coordinate with cross-functional teams and external vendors to ensure alignment on strategy, messaging, and deliverables. Demand Generation & Pipeline Contribution Plan and execute demand generation campaigns across paid media, email, social, and partner channels. Work closely with digital and analytics teams to monitor performance, optimize campaigns, and maximize ROI. Define KPIs, track results, and provide insights and recommendations to stakeholders. Sales Enablement & Internal Alignment Develop sales enablement materials including slides, customer case studies, and other collateral to support sales with customer-facing activities. Partner with Product Marketing and Sales to ensure seamless handoff of leads generated and alignment on messaging, targets, and campaign follow-up. Collaborate with stakeholders to maintain consistent brand and sub-brand identity across all marketing touchpoints. Qualifications Required Bachelor's degree in marketing, Communications, Business, or related field. 6+ years of experience managing integrated marketing or multi-channel campaigns in high tech, preferably semiconductor. Proven experience executing campaigns that include digital, social, content creation, events, and partner marketing components. Strong project management skills and ability to manage multiple complex initiatives. Excellent written and verbal communication skills. Data-driven approach with experience analyzing campaign performance. Preferred Experience with marketing automation and CRM systems (e.g., HubSpot, Marketo, Salesforce). Background working in semiconductor or similar sectors. Key Competencies Key Competencies Strategic and creative thinker Cross-functional collaboration Strong organizational and project management capabilities Analytical, data-driven decision-maker Excellent communication and stakeholder management Brand and storytelling mindset Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.Export control restrictions based upon applicable laws and regulations would prohibit candidates who are nationals of certain embargoed countries from working in this position without Cirrus Logic first obtaining an export license. Candidates for this role must be able to access technical data without a requirement for an export license. We are unable to sponsor or obtain export licenses for this role.Cirrus Logic strives to select the best qualified applicant for any opening. Different approaches, ideas and points of view are both valued and respected. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, national origin, age, protected veteran or disabled status, genetic information, or any other classification protected by applicable law.