Sr. Marketing Director

Job Description

Job Description

Shape the marketing strategy for one of the Pacific Northwest’s premier gaming and entertainment destinations. The Senior Marketing Director leads the development of bold, data-driven strategies that build brand awareness, deepen guest engagement, strengthen customer retention, and drive revenue growth. This role oversees casino marketing operations and partners across the organization to connect brand, media, promotions, player development, and guest insights into a unified strategy that moves the business forward.

Salary range is based on skills and experience. This full-time position features excellent employer-paid medical, dental, vision and life insurance benefits.

Essential Functions

• Manage and oversee the daily operations of the Marketing department, including strategic direction, team member development, performance management, department policies, procedures, standards, training, compliance, and superior guest service expectations.

• Develop and manage the marketing budget, design and present a detailed annual marketing plan, support research and development programs to grow market share, and identify growth opportunities through market research and competitive analysis.

• Oversee advertising and media strategy across direct mail, radio, television, print, publications, billboards, social media, digital media platforms, and promotional media items, including selecting and negotiating media to ensure profitability, optimize budgeted funds, and support long-term contracts.

• Oversee the player tracking system, analyze target market information, establish KPIs, review campaign results and return on investment, optimize marketing performance, and provide corrective action solutions for underperforming activity.

• Communicate strategy, events, promotions, campaign outcomes, and key metrics to large groups and executive leadership; serve as a primary liaison with key partners and vendors; cultivate relationships with clients, businesses, and outside advertising agencies; preserve and promote tribal identity and culture; protect the confidentiality of all Casino business information; and perform other duties as assigned.

Minimum Qualifications
REQUIRED

• High School Diploma or GED equivalent
• Bachelor’s Degree in Marketing, Communication, or related field
• Ten years of progressive marketing experience creating, delivering, and analyzing marketing campaigns.
• Five years of executive leadership experience with marketing teams.

PREFERRED

• Gaming experience
• Experience working with tribal entities
• Additional education/experience may substitute for the minimum requirements of the position.

Key Competencies

The ideal candidate is a strategic marketing leader with strong communication, hospitality, and relationship-building skills. They bring a solid understanding of casino operations, department policies, gaming regulations, internal controls, brand management, marketing trends, and applicable software, including Microsoft Office. This individual is highly organized, analytical, proactive, and adaptable, with the ability to manage budgets, lead teams, prioritize competing deadlines, maintain meticulous records, protect confidential information, and represent EQC with professionalism, courtesy, and a strong commitment to guest service.

Physical Requirements

• Sitting/standing for up to 10 hours per day
• Office/Gaming floor/Event environment
• Walking/climbing/Reaching/bending/crouching/Pushing/pulling
• Hand eye coordination/Use of eyesight/Finger dexterity
• Concentrating in loud/busy situations
• Lifting items up to 25 lbs.
• Subject to a smoke-filled environment

Additional Requirements:

Our facilities operate 24 hours a day, 365 days a year which may require this position to work evening, weekend, and holiday shifts.

All applicants must obtain a Class III A license as required by the Puyallup Tribal Gaming Regulatory Office and the Washington State Gaming Commission. Pre-employment drug testing is required for all positions. However, the use of marijuana will not disqualify an applicant unless the position requires driving a company vehicle. The Emerald Queen is an Equal Opportunity Employer. Indian Preference in hiring shall apply according to the policies adopted by Puyallup Tribe’s Emerald Queen Casino. Job descriptions are intended to present a brief summary of the position and the description is not intended to list all of the duties performed within the job.

As a leading hospitality and entertainment destination in the Pacific Northwest, the Emerald Queen Casino and Hotel is committed to providing exceptional guest experiences through world-class entertainment, dining, and service. With a dynamic and fast-paced environment, we take pride in fostering a culture of excellence, teamwork, and innovation. Our diverse and talented team members are at the heart of our success, and we are dedicated to creating a rewarding workplace that promotes growth, well-being, and opportunity.

Company Description

As a leading hospitality and entertainment destination in the Pacific Northwest, the Emerald Queen Casino and Hotel is committed to providing exceptional guest experiences through world-class entertainment, dining, and service. With a dynamic and fast-paced environment, we take pride in fostering a culture of excellence, teamwork, and innovation. Our diverse and talented team members are at the heart of our success, and we are dedicated to creating a rewarding workplace that promotes growth, well-being, and opportunity.\r\n\r\nJoin a team that thrives on delivering outstanding service, values collaboration, and offers exciting career opportunities in an energetic setting!