Business Development Director, AdvisorTarget Reach (Hybrid- NYC)

At Broadridge, we've built a culture where the highest goal is to empower others to accomplish more. If you’re passionate about developing your career, while helping others along the way, come join the Broadridge team. AdvisorTarget Reach (AT Reach) is a digital paid media solution targeting Financial Professionals and Individual Investors / Shareholders. We have access to unique data sets that enable AT Reach to hyper target audiences and investors based on personas, demographics and investment holdings, among other criteria. Our campaigns limit impression waste and have demonstrated performance with significantly higher click-through rates than industry averages. Our clients are some of the largest Asset Managers, Wealth Managers and Corporations, that seek a data-based, differentiated solution to market their products and to communicate with their shareholders. We are looking for a high-energy and self-motivated individual to join our team, someone who can represent AT Reach to the marketplace and our internal partners. You will need to be able to thrive in a fast moving business, one where direction will be provided yet an ability to work independently will be required. Our team is lean and nimble. We are a small, fast growing business within a large public company, providing us with ample resources to meet our growth objectives. We work hard, have fun and respect one another’s work life balance. The Role: The Director– Business Development for AdvisorTarget Reach will be responsible for engaging with Ad Agencies that represent our target clientele and for collaborating with Broadridge sales teams that engage with buyers in our target markets. More specifically, this role will be responsible for the following: Lead business development efforts with Ad Agencies that represent asset managers, wealth managers, brokerages, the investor relations departments of public companies and any other financial services companies. Collaborate with Broadridge sales teams that work directly with our target markets, serving as a Subject Matter Expert (SME) to help present our unique solution, describe the benefits and close the business. Lead biz dev efforts with Ad Networks for the commercial use and integration of AdvisorTarget data. Lead business development efforts with publishers to sell advisor segments within their existing opt-in email lists targeting Advisors Develop new data products to bring to market as to expand AdvisorTarget Reach offering Skills & Experience Include: Broad understanding of the finance industry Experience with client direct, agency and programmatic sales Desire to continually educate oneself on the industries we serve, identify trends and translate them into opportunities for our solutions Team player while succeeding in a self-sufficient work environment Requirements: Minimum of three years of experience in the digital ad space Familiar with Google ad platforms Compensation Range: The salary range for this position is between $155,000.00- $175,000.00 USD. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education. Bonus Eligibility: Bonus Eligible Benefits Information: Please visit for more information on our comprehensive benefit offerings for this role. We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work. We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company—and ultimately a community—that recognizes and celebrates everyone’s unique perspective. Use of AI in Hiring As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications. These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws. Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration. US applicants: Click here to view the EEOC "Know Your Rights" poster. Disability Assistance We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws. If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at View phone number on click.appcast.io or by sending an email to View email address on click.appcast.io. #J-18808-Ljbffr