Brand Manager

Brand ManagerUnusual Machines is a U.S.-based drone and drone parts company focused on the small and First-Person View (FPV) segments of the drone market. Our brands - Rotor Riot and Fat Shark - are two of the most respected names in FPV and have helped shape the industry through e-commerce, product development, and a deep connection with the pilot community.We're expanding into enterprise and defense - bringing our obsessive attention to performance, design, and U.S.-based manufacturing into high-stakes environments like search and rescue, STEM education, and military innovation. With several of our products already approved by the Defense Innovation Unit, we're solving procurement issues for customers who demand speed, agility, and compliance.If you love working at the intersection of community, content, and cutting-edge technology, you'll feel right at home here.You In This Role As the Brand Marketing Manager, you will own and evolve the brand strategy for Unusual Machines and its portfolio of brands, including Rotor Riot and Fat Shark. You'll serve as the steward of our brand identity—shaping how we show up in the market, how we tell our story, and how customers connect with our products across every touchpoint.This role blends strategy and execution. You'll define brand positioning, translate insights into compelling campaigns, and ensure consistency across digital, physical, and experiential channels. You'll work cross-functionally with Product, Sales, and Creative to bring our vision to life while using data and customer feedback to continuously refine our approach.You are both a creative thinker and a disciplined operator—comfortable building narratives, launching campaigns, and measuring performance to drive growth, loyalty, and long-term brand equity.A Day In The LifePartnering with leadership in defining and refining brand positioning and messaging across the Unusual Machines portfolioLeading integrated marketing campaigns across digital, social, and offline channelsPartnering with Product and Creative teams to ensure brand consistency across launches and packagingAnalyzing market trends, competitive activity, and consumer insightsTranslating customer feedback and VoC data into actionable brand improvementsCollaborating with Sales to align brand strategy with go-to-market and revenue objectivesReviewing campaign performance, KPIs, and ROI to optimize future effortsManaging brand budgets and prioritizing spend for maximum impactOverseeing social media strategy, community engagement, and brand voiceWhat You'll DoHelp develop and execute a comprehensive brand marketing strategy aligned with company objectivesCreate brand guidelines to allow the organization the framework to leverage brand assets across media, packaging, and web assetsAssist in the creative development and execution of multi-channel marketing campaignsEstablish and manage Voice of Customer (VoC) programs to inform strategy and improve brand perceptionEnsure consistent brand expression across product packaging, digital assets, and physical touchpointsMonitor market dynamics, customer insights, and competitive landscapes to identify growth opportunitiesMeasure campaign effectiveness using KPIs and performance analytics, and report results to leadershipManage and optimize the brand marketing budget to maximize ROIPartner cross-functionally to support product launches and long-term brand growthWhat You'll BringRequired:Proven experience as a Brand Manager, Associate Brand Manager, or similar roleStrong ability to develop and communicate brand and marketing strategiesExceptional written and verbal communication and storytelling skillsData-driven mindset with strong analytical and performance measurement skillsDeep understanding of the full marketing mix and audience targetingExperience collaborating on product packaging to ensure brand consistency and complianceDemonstrated success building and leveraging Voice of Customer programsExpert-level understanding of social media platforms, content strategy, and community engagementBachelor's degree in Marketing, Business, Communications, or equivalent experiencePreferred:Experience managing or scaling a global brandFamiliarity with CRM, social monitoring, and data visualization tools (e.g., Salesforce, Tableau)Ability to manage multiple projects in a fast-moving environmentWorking knowledge of UI/UX principles as applied to product and marketing experiencesWhat You'll GainOwnership of brand strategy across a growing, innovative drone portfolioThe opportunity to shape how multiple enthusiast-driven brands connect with their audiencesHigh visibility and close collaboration with executive leadershipA role that blends creativity, strategy, and data-driven decision-makingThe chance to make a tangible impact on brand equity, customer loyalty, and growthYou'll work closely with Product, Sales, Creative, and Leadership teams while maintaining clear ownership of brand strategy and execution across Unusual Machines.CompensationCompetitive compensation package $90,000 -$100,000BenefitsEquity is included for all exempt positionsMedical, Dental, and Vision Benefits401(k)Unlimited PTOPaid HolidaysDaily Catered LunchesWe are an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Unusual Machines participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.