Manager, Experiential Marketing

Experiential Marketing Manager

Lead the strategy, planning, and execution of agent-facing events and multimedia experiences for Sammons Independent Annuity Group (SIAG). This role is responsible for building a scalable experiential marketing function that delivers cohesive, high-impact live and multimedia experiences aligned with Sales leadership priorities. Oversee a growing portfolio of live events, webinars, podcasts, and video productions annually, ensuring strategic alignment, operational excellence, and cross-functional collaboration. This role combines strategic vision, team leadership, stakeholder relationship management, and hands-on event planning and execution.

• Partner with Sales leadership to align event and multimedia priorities with business goals

• Develop and execute a holistic experiential marketing strategy aligned with SIAG growth objectives

• Lead the strategic planning and execution of live events, webinars, podcasts, videos, and other large-scale agent experiences

• Lead, mentor, and develop a cross-functional team responsible for event management and multimedia production, including hiring, performance management, coaching, and career development.

• Provide strategic direction, prioritize workloads, and ensure high standards of execution

• Manage vendor relationships, contracting processes, and budget oversight in partnership with operational support roles

• Serve as the primary liaison between Marketing, Sales, Creative Services, and external partners for experiential initiatives

• Use Sammons Leadership Series (SLS) concepts and/or other management practices to incorporate the corporate shared values and division vision and mission statement into the department

• Foster a culture of collaboration, accountability, and continuous improvement, encouraging innovation in event execution and multimedia experiences

• Commitment to embrace Sammons Financial Group Companies shared values (Accountability, Connection, Openness, Respect and Integrity)

• As stated within the Company Attendance and Punctuality policy, regular attendance is required and expected in order to meet the business service levels and workflow demands.

• Participate in other initiatives and/or projects as necessary.

5–8+ years of experience in experiential marketing, event strategy, multimedia production, or related field Preferred

Proven ability to lead and develop high-performing teams with a relationship-driven leadership approach

Demonstrated experience managing complex, high-volume event portfolios

Strong strategic planning and organizational design skills

Exceptional interpersonal and stakeholder management skills

Experience managing budgets, contracts, and vendor partnerships

Ability to operate at both strategic and tactical levels in a fast-paced environment

Strategic thinker with ability to manage a large event and multimedia calendar

Operationally organized and process-oriented

Confident decision-maker

Adaptable and growth-focused

May be required to travel to a company office or location other than normal workplace for trainings, meetings, conferences, events or to support business needs.

Criminal background check required.

USD $77,019.00 - USD $128,365.00 /Yr. Range includes data points from multiple labor markets. Specific range is dependent on the labor market where the incumbent will be hired to perform the position. Starting salary is dependent on candidate qualifications and experience. For a narrower salary range specific to your labor market, please inquire.

• Comprehensive health coverage for you and your family, including Medical, Dental, Vision, HSA & FSA options, and term life insurance.

• Competitive compensation with a performance-based incentive program tied to clear goals and individual and/or company success.

• Invest in your future with our 100% company-funded Employee Stock Ownership Plan (ESOP), plus automatic enrollment in our 401(k).

• Work–life balance that means something. Friday afternoons off year-round, generous paid time off, and paid holidays.

• Commit to your growth with paid development time, tuition reimbursement, and professional development opportunities across industry, individual, and leadership programs.

• Make an impact beyond the workplace through volunteer time off, and our company nonprofit matching gift program, supporting the causes that matter most to you.

• An ownership culture that inspires; join a connected, values-driven workplace where employees take accountability, support one another, and are empowered to do their best work—together shaping our future shared success.

At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.)

Sammons Financial Group Is An Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other characteristic protected by applicable law.

ADA

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E-Verify

Sammons Financial Group participates in E-Verify and will provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee's Form I-9 to confirm work authorization.

Policy for External Search Firms and Agencies

Sammons Financial Group maintains an internal Talent Acquisition function and does not accept unsolicited resumes or candidate submissions from search firms, staffing agencies, or other third-party recruiting vendors. Please review our Recruitment Agency Policy for additional information here.