senior manager, integrated marketing

Now Brewing – senior manager, integrated marketing! #tobeapartnerFrom the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.As a senior manager, integrated marketing, you will lead digital customer campaigns and experiences that drive engagement, loyalty, and business growth across the Starbucks digital ecosystem. Sitting at the intersection of brand and digital, you will own the strategy and brief behind these campaigns, turning digital experiences into clear, compelling customer storytelling across earned, owned, paid, and partner channels. You will shape strategic priorities and partner cross-functionally to bring digital innovations to market with consistency and a customer-first point of view.We’re looking for a strategic, results-driven marketer with strong campaign instincts and the leadership presence to align brand and digital teams around a shared vision. You will translate customer behavior and data into insight-led work and lead end-to-end execution of digital customer campaigns, delivering seamless, high-quality digital experiences that strengthen long-term customer relationships.As a senior manager, integrated marketing, you will…· Lead go-to-market campaign strategy and execution for digital customer experiences and innovations across loyalty, e-commerce, and other growth platforms.· Set campaign strategy and own briefing and performance readout from intake onward, developing clear, strategic marketing briefs that align cross-functional teams around objectives, target audience, messaging, and positioning, while partnering with channel teams who are accountable for executing against the goals.· Serve as the bridge between brand marketing and digital organizations, translating brand strategy, digital experiences and digital capabilities into compelling customer storytelling.· Build learning agendas and measurement plans, including hypotheses, test plans, and performance results, to guide future campaign decisions.· Partner across brand, digital, product, analytics, operations, and finance to bring initiatives to market with excellence and precision, managing timelines, dependencies, and senior stakeholders to deliver complex, integrated campaigns in a fast-paced environment.· Stay ahead of industry trends, customer expectations, and competitive benchmarks to continuously evolve the customer experience.· Collaborate with external partners and agencies to execute campaigns and enhance program capabilities.We’d love to hear from people with:· 7+ years of experience in integrated marketing, brand marketing, loyalty marketing, or customer relationship management (CRM), preferably in retail, e-commerce, or consumer brands.· Bachelor’s degree or equivalent experience.· Demonstrated experience leading customer campaigns and launch strategies, executing multi-channel campaigns, and bringing digital products or initiatives to market through customer-centric storytelling.· Skilled in brief writing with a track record of aligning cross-functional teams and senior stakeholders around a clear vision.· Highly organized with strong project management skills; ability to manage multiple priorities and timelines.· Experience partnering with external agencies and managing deliverables end-to-end.As a Starbucks partner, you (and your family) will have access to medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits. Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year. Starbucks also offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools. Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities. You will also have access to backup care and DACA reimbursement. Starbucks will comply with any applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, and in accordance with its plans and policies. This list is subject to change depending on collective bargaining in locations where partners have a certified bargaining representative. For additional information regarding partner perks and more detailed information about benefits, go to starbucksbenefits.com.*If you are working in CA, CO, IL, LA, ME, MA, NE, ND or RI, you will accrue vacation up to a maximum of 120 hours (190 in CA) for roles below director and 200 hours (316 in CA) for roles at director or above. For roles in other states, you will be granted vacation time starting at 120 hours annually for roles below director and 200 hours annually for roles director and above.The actual base pay offered to the successful candidate will be based on multiple factors, including but not limited to job-related knowledge/skills, experience, geographical location, and internal equity. At Starbucks, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate.We believe we do our best work when we're together, which is why we're onsite four days a week.Join us and inspire with every cup. Apply today!Starbucks Coffee Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or protected veteran status, or any other characteristic protected by law.Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.Starbucks Coffee Company is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io or View phone number on click.appcast.io. #J-18808-Ljbffr