Digital Media Specialist

Digital Media Specialist

The Digital Media Specialist is responsible for developing, managing, and optimizing Albany State University’s digital presence across web, social media, and multimedia platforms. This position supports the university’s strategic marketing and communication goals by creating engaging digital content, enhancing user experience, and increasing audience engagement. The specialist collaborates with campus stakeholders to ensure consistent branding, messaging, and digital innovation.

Manage and maintain the university’s digital platforms, including website content, social media channels, and multimedia assets. Create and publish engaging digital content, including graphics, videos, photography, and written copy to support marketing campaigns and institutional initiatives. Monitor and analyze digital performance metrics (e.g., website traffic, social media engagement) and provide recommendations for improvement. Collaborate with academic and administrative departments to develop and implement digital communication strategies. Ensure all digital content aligns with Albany State University branding standards, accessibility requirements, and best practices. Support website updates and enhancements using the institution’s content management system (CMS). Assist in planning and executing digital marketing campaigns, including email marketing and social media promotions. Stay current with emerging digital media trends, tools, and technologies to enhance the university’s online presence. Provide guidance and training to campus partners on effective digital communication practices. Perform other duties as assigned in support of the Office of Marketing and Communications.

Bachelor’s degree in Digital Media/ Digital Communications, Marketing or Digital Marketing, Journalism, English, Public Relations, or closely related field. Two (2) or three (3) years Strong understanding of digital media platforms and trends. Creative thinking with the ability to produce visually compelling and engaging content. Analytical mindset with the ability to interpret data and adjust strategies accordingly. Strong organizational and time management skills with the ability to manage multiple projects and deadlines. Ability to collaborate effectively with diverse campus stakeholders. Attention to detail and commitment to brand consistency.

Bachelor's degree in a digital-specific discipline (Digital Media, Digital Marketing, Multimedia Communications) Experience working in higher education or a similar institutional environment.

Proficiency with content management systems (e.g., Drupal, WordPress) and social media management tools. Experience with digital analytics tools (e.g., Google Analytics or similar platforms). Working knowledge of graphic design and video editing software (e.g., Adobe Creative Suite, Canva, Final Cut Pro, or similar tools). Familiarity with SEO, digital accessibility standards (ADA compliance), and web best practices.

For more information or questions about a job posting, please contact the Office of Human Resources at View phone number on click.appcast.io, or by email at View email address on click.appcast.io.

All selected candidates are required to successfully pass a Background Check review prior to starting with Albany State University. Certain positions may also require the selected candidate to submit to or have: * a credit check completed for "Positions of Trust" and/or approved departmental purchase card usage * a motor vehicle report for positions that require driving an Albany State University vehicle * a successful pre-employment drug test

Albany State University is an Equal Employment Opportunity Employer. The University is committed to maintaining a fair and respectful environment for living, working, and studying. To that end, and in accordance with federal and state law, Board of Regents policy, and University policy, the University prohibits harassment of or discrimination against any person because of race, color, sex (including sexual harassment, pregnancy, and medical conditions related to pregnancy), sexual orientation, gender identity, gender expression, ethnicity or national origin, religion, age, genetic information, disability, or veteran or military status by any member of the ASU Community on campus, in connection with a University program or activity, or in a manner that creates a hostile environment for members of the ASU community. For questions or more detailed information regarding this policy please contact the Albany State University Office of Human Resources at View phone number on click.appcast.io.