Director of Brand & Marketing - NoMad Detroit

A successful candidate in the Director of Brand & Marketing role is a champion multi-tasker, a brilliant communicator and coordinator with a strong ability to manage priorities and projects in a dynamic environment. A passion for visual story telling combined with sharp attention to detail is key. He/She is someone who can work as a team with a variety of stakeholders, internally and externally, with a focus on maintaining deadlines and making sure everyone is in-the-know and excited about cultural initiatives. In addition to the creative projects that the Director of Brand & Marketing will work on, he/she will be coordinating meetings, weekly and monthly reports, manage invoicing and payments to creative vendors and other administrative duties. Join an Award-Winning Workplace Culture At Hilton, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel. Whether you’re starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical. Curious about life at Hilton? Explore our Careers Blog to see why we’re more than a great place to stay—we’re a great place to work. QUALIFICATION STANDARDSExperience & Relevant Skills7+ years of progressive experience in marketing, brand management, communications, or a related discipline, preferably within luxury hospitality, travel, lifestyle, or premium consumer brands.Proven experience developing and executing integrated marketing strategies that strengthen brand positioning, drive awareness, generate demand, and contribute to revenue growth.Demonstrated leadership experience, including the ability to manage, mentor, and develop team members and effectively lead cross-functional initiatives.Strong understanding of luxury hospitality, including the guest journey and the marketing of rooms, food and beverage, spa, events, meetings, and other experiential offerings.Exceptional written and verbal communication skills, with the ability to develop compelling brand narratives and communicate effectively with senior leadership, internal stakeholders, media, agencies, and external partners.Strong strategic thinking and business acumen, with the ability to translate business objectives and market insights into actionable marketing strategies.Demonstrate expertise across digital marketing, social media, content, email, website, paid media, public relations, partnerships, and experiential marketing.Strong understanding of marketing analytics and the ability to use performance data, consumer insights, and market trends to inform strategy and optimize campaigns.Experience managing external agencies, creative partners, media partners, vendors, and marketing budgets.Highly organized with exceptional project management skills and the ability to oversee multiple priorities, campaigns, and initiatives simultaneously.Strong creative sensibility with a keen eye for brand consistency, visual storytelling, and compelling guest-facing experiences.Knowledge of local, national, and international travel and luxury consumer markets, with an ability to identify emerging trends and opportunities.Professional, confident, and collaborative leadership style with the ability to influence and build alignment across diverse teams and stakeholders.Proficiency with Microsoft Office and Adobe Creative Suites and familiarity with marketing, CRM, CMS, analytics, social media, email, and creative platforms.Ability to work a flexible schedule, including occasional evenings, weekends, holidays, and travel as business needs require.ESSENTIAL FUNCTIONSHotel Programming & Creative PartnershipsSupports and promotes department goals to drive culture, revenue and visibility to a growing community of relevant and loyal brand alliesDevelops a regular calendar of events in the hotel and F&B spaces, collaborating with the hotel ops team, NoMad corporate team and/or local partners when applicableOversees the development and internal communication processes for the successful execution of all brand and marketing events by the operations team Develops partnership opportunities with relevant brands, influencers, companies and others to create brand/property awareness, guest culture, programming, creative assets, and revenue. Oversees the development of all materials needed for event promotion (fliers, web/social/email copy) with internal brand and marketing team and 3rd party vendorsCreative AssetsResponsible for working with Commercial Director and Marketing Coordinator on creating photo and video shoot briefs, coordinating with relevant departments (sales, ops, revenue management) on photo needs and photo shoot logistics, and schedules regular lifestyle and property shoots. Serves as property lead for all photo shoots, working with onsite operations teams for all on-property shoots – photo brief creation, layering, styling, coordinationAssists Hilton content team in planning and executing video and photo shootsMaintains and circulates an organized database of photography that is available to relevant property teams Obtains and archives all necessary usage agreements and implements all relevant photo proceduresSocial MediaManages all social media channels (alongside 3rd party agency) and adheres to NoMad social media strategy Works with Digital agency to ensure that paid social and digital campaigns reflect the relevant needs of the businessTrack ROI from digital campaigns Maintains an editorial calendar to manage content and promotional needs in a timely fashionManages 3rd party social media agencyHotel Creative Trades & Influencer StrategiesExecutes creative trade strategy and oversees a regular schedule to achieve culture and business needs Leverages creative trades to achieve business needs (ex. Lifestyle photography)Maintains a database of cultural contacts from a variety of sources (event RSVP lists, etc.)Sales & Revenue Management SupportCoordinates all website updatesCoordinates email communicationsMonthly property culture eBlastsUpdate Guest communication letters on a regular basis to showcase relevant on-property happeningsContent for OTAs and third-party sites (quarterly review)Graphic Design & CopywritingMaintains all property collateral In-room and property touchpointsEvent fliersSales collateral templates and updatesMarketing materials (digital ads, etc.)Copy and images for rooms promosCreative signage and wayfindingHR materialsBrand immersion materialsIn-Room/Property Touchpoints & StandardsMaintains property touch points in accordance with brand guidelinesIn-room and on-property collateralSales and VIP amenitiesRoom layeringHoliday décor Lighting Music Floral program Uniforms In-room publication Develops and maintains brand guidelines, look books and standards for brand consistency and communicates them effectively to all relevant internal departments on property PRSupports Commercial Director in management of 3rd party PR agency Participates in regular PR calls and provides regular updates on promotional opportunitiesReportingWorks with Commercial Director to maintain creative budget Coordinates regular reporting with help of Marketing Coordinator, including weekly programming emails, monthly memos, and annual plansFull timePosting Date: 2026-10-08