Digital Marketing & Website Specialist

Job Description

Job Description

Weiss Technik North America is the world’s largest manufacturer of environmental test chambers focused on technology and innovation. We serve the market with three product brands: Weiss Technik, Cincinnati Sub-Zero (CSZ), and Dynavac. Weiss Technik is part of the Schunk Group, a globally active technology group with over 10,000 employees across 26 countries. 

If you want to be part of an organization that helps companies test next-generation technologies, improving the safety and reliability of the products we count on every day, then this is the place for you. Be part of a global, growing company, join our valued team, develop your talents, and make a difference every day. 

The Digital Marketing Specialist owns the strategy, execution, and optimization of the company’s digital presence. This role blends web design, UX leadership, SEO, generative engine optimization, answer engine optimization, and marketing automation with hands-on management of multiple CMS platforms, including WordPress and DNN. The ideal candidate is a hybrid marketer–technologist who can build, optimize, and scale digital experiences that drive measurable growth across both traditional search engines and emerging AI-driven discovery 

Authority Statement

The Job Title listed empowers the Incumbent with the authority to execute all duties and responsibilities listed below. In the event of a conflict of authority, the Incumbent shall elevate to direct supervisor for resolution.

Duties and Responsibilities

Website & UX Management

• Direct the design, development, and ongoing optimization of all company websites to ensure a high-performance, secure, and brand-consistent digital experience
• Own end-to-end website UX, including navigation, mobile responsiveness, content structure, and user interaction
• Perform regular website audits to identify UX issues, broken links, and performance optimization opportunities

Content & CMS Management

• Manage day-to-day CMS operations across platforms (e.g., WordPress, DNN), including content creation, updates, and page development
• Create, publish, and continuously refresh website content ensuring SEO best practices, and content that drives engagement and conversions.

Search Optimization (SEO, GEO, AEO)

• Develop and execute SEO initiatives, including technical audits, keyword mapping, on-page optimization, schema markup, and backlink strategy
• Execute on-page SEO best practices including meta tags, headers, internal linking, and content alignment to search intent
• Conduct ongoing technical audits (crawl analysis, indexing, site health) and implement improvements
• Create and execute Generative Engine Optimization (GEO) strategies to increase visibility across AI-driven platforms (e.g., ChatGPT, Gemini, Perplexity)
• Implement Answer Engine Optimization (AEO) strategies to capture featured snippets, direct answers, and AI-generated summaries. 
• Lead and build HubSpot marketing automation, using sophisticated workflows, lead scoring models, and segmented nurture programs.
• Collaborate with agency partners to manage and refine paid and organic campaigns, ensuring maximum ROI and conversion efficiency.
• Partner cross-functionally with Content, Product, and Sales teams to align digital campaign messaging with broader business objectives.
• Track and analyze digital performance data and translate insights into actionable recommendations using analytics platforms and KPI reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field, with 3–5+ years of hands-on experience in digital marketing.
• Exceptional written and verbal communication skills, with experience creating high‑quality web content and collaborating effectively with cross‑functional teams and external partners.
• Demonstrated success managing websites and driving conversion growth through technical SEO, schema markup, and emerging practices in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
• Proficient with CMS platforms, including WordPress and DNN (DotNetNuke), with the ability to troubleshoot, update, and optimize site performance.
• HubSpot expertise, with hands‑on experience building complex workflows, optimizing lead scoring models.
• Strong working knowledge of HTML/CSS, mobile‑responsive design, and analytics platforms, including Google Analytics 4 (GA4), Google Search Console, and leading SEO/SEM/AI tracking tools.
• Proven ability to leverage AI‑driven tools (e.g., ChatGPT, Gemini, Perplexity) for content optimization, insights generation, and performance analysis.

Working Conditions*

Mostly stationary work with occasional movement throughout facilities to access files, chambers, office machinery, etc. Frequently lifting and carrying up to 10 lbs. and occasionally lifting up to 50 lbs. Use of hands to hold, lift and handle materials. Occasional climbing, bending and squatting. 

Direct Reports: No FLSA: Exempt or Non-exempt

• Exempt/Full Time/40 hours a week