Marketing Manager II - Demand Generation

Are you looking for an engaging career in the clean energy market? Do you want to work with a team of smart, passionate people changing the future of energy both financially and environmentally? If so, let’s connect! About The Role Our marketing team is small and we are looking for our first dedicated demand generation hire - someone who can own the full pipeline-generation engine end-to-end. This is a builder role. You will not inherit a mature playbook; you will write it. You will run paid campaigns, ship landing pages without waiting for engineering, and have a direct line of sight to revenue. You will use AI to accelerate your progress and work collaboratively with vendors to get it done. If you are looking for a role where you can see the impact of your work in the weekly pipeline number, this is it. What you will Own Paid Acquisition Own Google Ads, LinkedIn Campaign Manager, and any additional paid channels end-to-end — strategy, execution, and weekly optimization. Set up experiments, iterate on creative and targeting, and drive CAC down quarter over quarter. Manage budget allocation across channels and report on pipeline sourced and cost per MQL. SEO and organic Develop and execute a keyword strategy aligned to ICP intent. Build and optimize landing pages in our CMS — independently, without engineering support. Own on-page SEO and coordinate content that supports organic pipeline. Campaign execution Plan and run integrated campaigns: webinars, gated content, email nurture sequences. Own the full campaign lifecycle from brief through launch and post-campaign reporting. Work closely with Brand/PMM to align campaign messaging with positioning. Pipeline reporting and sales alignment Own the weekly pipeline-sourced metric and present it clearly to leadership. Run a standing sync with sales to track MQL quality, close the feedback loop, and adjust targeting. Build dashboards that connect marketing spend to revenue contribution. Events Own the annual events program including webinars, conference attendance, speaking engagements, and social activities to drive demand and customer engagement. AI first mindset Incorporate AI into marketing to create efficient strategies for collaboration across teams, content generation, and analytics. Iterate and seek out tools to improve your day-to-day and keep Resurety at the forefront of AI innovation. Your Experience, Skills and Mindset 4-7+ years in demand generation or growth marketing. Proven track record owning paid acquisition: you can talk CAC, ROAS, and pipeline contribution in your sleep. Data-driven optimizer: ability to leverage performance data and analytics to diagnose underperforming ads, identify content optimization opportunities, and justify marketing investments. You form hypotheses, run tests, and let the numbers guide decisions. Autonomous execution: self-motivated and highly capable of executing complex multi-channel campaigns with limited oversight. An added advantage if you’ve shipped campaigns without a designer, ops team, or agency. Collaborative communicator: a team-oriented contributor who actively learns from cross-functional peers, asks productive questions, and thrives in a culture of continuous feedback. Someone who can translate marketing performance into business impact for sales and leadership Familiar with the tools: HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, GA4. Nice to Have Experience with account-based marketing (ABM) or intent data tools. Experience building a demand gen function from scratch. Energy industry experience. The Skills and Mindset We Are Looking For Self-motivated and capable of executing complex tasks with limited oversight. Detail-oriented and deliver data without errors. Team-oriented contributor, learns from others and asks productive questions. Thrives in a culture of continuous feedback. Compensation, Benefits and Location The base compensation range for this position is $90,100 - $115,000. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience. This range does not include annual bonus, equity-based incentives, and benefits. Benefits information can be found on our About page. Boston Office Location - 40 Water Street, 9th Floor, Boston, Massachusetts #J-18808-Ljbffr Shoptalk