Manager, Video and Programmatic Media

About Ovative Group Ovative Group is an independent, full‑funnel media, measurement, and creative firm. Leveraging deep industry expertise, we help brands such as Best Buy, Domino’s, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs into profitable growth. About the Role The Manager, Video & Programmatic Media (VPM) is a strategic leader responsible for driving enterprise‑level growth across Video, Audio, and Display channels — spanning Linear TV, CTV, OLV, YouTube, Streaming Audio, and Programmatic Display. This role partners closely with clients and cross‑functional teams to build integrated, full‑funnel media strategies grounded in Ovative’s Enterprise Marketing Return (EMR) framework. The Manager leads day‑to‑day client strategy, execution, and optimization while influencing measurement evolution beyond channel‑level KPIs to true business outcomes. The role also manages and develops team members, advances VPM best practices, and plays a key part in helping clients unlock profitable growth through holistic media investment. Responsibilities Media Management & Executional Leadership: Lead end‑to‑end strategy, execution, and optimization across Linear TV, CTV, OLV, YouTube, Streaming Audio, Podcasts, Display, and Native. Define clear business objectives, channel KPIs, audience strategies, and testing roadmaps aligned to enterprise impact. Own tactical execution including segmentation strategy, DSP bidding approaches (algorithmic and manual), creative coordination, trafficking oversight, and inventory management. Drive ongoing optimization informed by performance insights, incrementality thinking, and evolving client business needs. Translate analysis into clear, actionable recommendations and forward‑looking strategic pivots. Manage complex budgets and flowcharts across channels, ensuring accuracy, pacing discipline, and financial accountability. Maintain strong relationships with platform and media partners to unlock innovation and performance opportunities. Cross‑Functional Strategy & Thought Leadership: Serve as a subject‑matter expert across video & programmatic channels, contributing POVs that elevate client strategy and Ovative best practices. Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full‑funnel media strategies. Identify cross‑channel synergies and incremental growth opportunities within the broader media mix. Collaborate with Measurement teams to align channel optimization with Enterprise Marketing Return (EMR) and holistic business outcomes. Proactively evaluate emerging platforms, technologies, and data solutions to advance Ovative’s VPM capabilities. Client Relationship Management: Own day‑to‑day client leadership across Video, Audio, and Programmatic channels. Clearly communicate strategy, performance insights, and optimization recommendations. Lead recurring meetings, planning sessions, and performance reviews. Build trusted relationships with client stakeholders and establish credibility through strategic rigor and executional excellence. Influence clients to evolve their media planning and measurement approaches to drive enterprise impact. Team Leadership & Employee Development: Train and manage Ovative team members. Foster a culture of open communication and 360‑degree feedback. Inspire the team and direct reports to reach their quarterly, annual, and long‑term goals. Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high‑performing and organized team. Qualifications 5+ years of experience in Video, Audio, or Programmatic media. Proven hands‑on experience managing campaigns across digital video (YouTube, CTV, OLV, Display). 1+ year of people‑management experience. Great communication and extensive client‑management experience (internal or external). Sound conceptual and analytical problem‑solving skills. Preferred: Experience leading programs for large‑scale brands including omnichannel retail or eCommerce businesses. Preferred: Experience across both traditional (Linear TV/Radio) and digital video/audio. Preferred: Experience with tools such as The Trade Desk, DV360, Google Ads, Nielsen, SQAD, Kantar, Strata, and YouGov. EEO Statement Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same‑sex partners, ensuring equitable care and support for all families. Benefits Access to all office spaces in MSP, NYC, and CHI. Frequent paid travel to Minneapolis headquarters for company events, team events, and in‑person collaboration. Generous paid vacation policy. 401(k) match program. Top‑notch health insurance options inclusive of same‑sex partners. Family‑formation benefits, including reimbursement options for fertility, pregnancy, and parenting needs. Monthly stipend for mobile phone and data plan. Sabbatical program. Charitable giving via time and financial match program. #J-18808-Ljbffr Ovative Group, LLC