Director, Patient Marketing

Director of Patient Marketing Responsibilities Lead development of a robust multi-channel patient media strategy. Design and optimize branded and unbranded initiatives that educate and support patients throughout their journey. Drive patient engagement via multi-channel marketing and high-impact creative messaging. Lead strategy/execution of a multi-channel media plan (TV, digital, social); align ads, videos, and website content to patient preferences and patterns. Develop, deploy, and continuously optimize unbranded and branded communications/media assets. Establish goals and critical metrics to measure effectiveness; focus on continuous learning and data-driven optimization. Collaborate cross-functionally (franchise marketing, healthcare provider/payer marketing, patient services, IT, sales, commercial effectiveness, advocacy, compliance, medical/legal/regulatory). Engage agency partners; manage scopes of work and ensure timely execution. Build business cases, support patient marketing budget management, and track resources. Collaborate on scenario-based investment recommendations supporting brand goals and imperatives. Qualifications/Skills BS in marketing (or similar). 10 years pharmaceutical experience in brand management/marketing in biotech/pharma. Patient marketing experience in a fast-paced environment. Proven multi-channel media planning/execution; website strategy experience. Strong analytical skills; ability to turn data into actions. Excellent written/verbal/visual communication and storytelling. Strategy + execution; strong marketing fundamentals. Experience managing external partners (consultants/agencies). Work/Travel/Pay Hybrid role (Bridgewater, NJ); remote most of the time; occasional in-person collaboration. Occasional domestic travel up to 15%. Pay range: $177,000–$242,000 annual. Selected Benefits (U.S.) medical/dental/vision + mental health support; EAP; paid time off. #J-18808-Ljbffr Scorpion Therapeutics