Marketing and Communication Manager

Job Description

Job Description

Summary
As Marketing and Communications Manager, you will support the agency by developing, implementing and measuring a comprehensive marketing and communications strategy to increase sales targets, brand visibility, and employee engagement.  This role provides day-to-day leadership over the coordination and execution of all facets of internal and external marketing efforts. You will lead a team tasked with messaging, content creation and creative asset development that carry Ross & Yerger’s brand. You will also execute internal employee engagement initiatives and develop internal communications channels to support the overall team experience.

Key Responsibilities

Brand Voice and External Presence

• Steward Ross &Yerger's public-facing brand voice across all channels — digital, social media, print, and in-person
• Develop, execute and measure a comprehensive marketing and communications strategy that furthers Ross & Yerger’s position in the marketplace and facilitates internal and external communications
• Set and monitor quality standards for marketing collateral and brand assets, which include but are not limited to:

-Custom presentations, special projects
-Press releases, newsletters, white papers, blog posts
-Photo, video, and graphic assets; digital marketing content for social media    
Sales Enablement

• Champion the Sales Enablement function to foster new client acquisition and growth
• Maintain a close, trust-based working relationship with Producers and Account Executives; serve as a strategic partner
• Oversee the proposal and RFP execution process
• Ensure the quality and strategic positioning of all materials
• Collaborate with producers to translate their expertise and relationships into differentiated pursuit strategies and compelling written materials

Campaigns and Market Intelligence

• Define channel-specific goals and objectives to ensure our message reaches desired audiences effectively
• Monitor strategic marketing initiatives and campaign performance, and utilize data to inform future decision-making and resource allocation

• Conduct market research to identify new opportunities, audience segments and emerging channels

Events and Internal Engagement

• Plan and execute an annual events strategy for both external (prospect and client development) and internal audiences
• Exercise creativity with promotional materials and branded “swag” for internal and client-facing events
• Partner across the agency to develop programs and experiences that foster connection, recognition and sense of belonging to strengthen internal team experience
• Manage internal communications touchpoints, including the agency intranet, monthly organizational calendar, digital signage and other engagement vehicles

Team Leadership

• Lead and develop marketing team by setting direction, removing barriers, and elevating the work of others
• Provide coaching, feedback, and support to help team members grow in their roles and deliver high-quality work
• Prioritize team workload, align resources with agency needs, and ensure projects are completed efficiently

Qualifications

• 5-7 years of progressive marketing and brand experience
• Bachelor's degree in business administration, marketing, communications, or a related field
• 3+ years of direct people leadership and proven record of working collaboratively across departments
• Experience in a variety of industries is preferred; insurance or professional services experience is a plus
• Strong knowledge of various marketing and analytics tools, such as Google Analytics, CRM systems (e.g., HubSpot), Canva and content management systems
• Familiarity with social media marketing best practices
• May be asked to come in early and/or stay late on occasion to help with various projects
• Strong written and verbal communication skills; skilled in editorial judgment, including written and designed content, with attention to detail
• Strong prioritization, organization, and project management skills; able to manage multiple priorities across a collaborative stakeholder environment

Note: This job description is not all-inclusive and may be supplemented as business conditions change.

 

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