Experimentation Strategy Associate

Title: Experimentation Strategy Associate (Marketing, Paid Media, Programmatic Advertising, Experimentation Analysis)

Location: New York NY (4-days Onsite/week)

Duration: 10-months contract

Top Skills:

Direct, hands-on paid media experience.

Approximately 2 to 3 years of solid professional experience in the industry.

Evidence that they can use data to guide decisions.

Exposure testing, experimentation, or related analytical work.

An ability to understand media performance and translate results into decisions or next steps.

Summary

Seeking an Experimentation Strategy Associate for the following role -

Responsibilities:

Partner with stakeholders across the global marketing organization (strategy, creative, etc.) to brainstorm business questions and develop testing plans that maximize impact

Collaborate with the marketing analytics and paid media teams to develop, execute, and measure tests (e.g., creative A/B tests, conversion lift, geo experiments) across a variety of paid media channels for a major television network

Turn test results into clear recommendations and track the scale-up of winning strategies

Share learnings across the organization clearly and concisely

Analyze current paid media performance and monitor industry trends to identify new testing opportunities, including those tied to the channel's key moments (e.g., football season, marquee events, major launches)

Help develop media testing playbooks and reference materials, and educate teams on experimentation best practices

Basic Qualifications:

2-3 years of experience in paid media planning/buying, marketing analytics, or a related role

Experience with performance marketing campaigns, ideally subscriber or customer acquisition

Understanding of paid media optimization levers, including creative, audience, bidding strategies, and account structure

Familiarity with major paid media platforms (e.g., Meta, Google, programmatic, CTV)

Basic understanding of hypothesis testing and related statistical concepts (e.g., confidence levels, statistical significance), and of common marketing experiment types such as lift tests and geo experiments

Excellent written and spoken communication skills

Exceptional Excel skills

Preferred Qualifications:

Global marketing experience