Lead Product Designer - Breed-Specific Hardgoods & Apparel

As an Industrial Designer, Packaging - Lead, you will help shape the design and development of packaging systems across our hardware and accessory portfolio. This role is responsible for creating cohesive, scalable packaging families that reflect WHOOP’s design principles: simplicity, performance, and precision.

You will define how our products show up in the world, from first touch to unboxing, ensuring every detail reinforces the brand and product experience. This role requires a strong balance of creative vision, engineering rigor, and cross-functional collaboration.

RESPONSIBILITIES:

Packaging System Leadership:
- Lead the design of structural packaging across a range of hardware and accessory products
- Establish and evolve packaging families that scale across product lines while maintaining consistency
- Define principles for form, materials, and construction that reinforce WHOOP’s brand and product philosophy

Design Excellence & Cohesion:
- Ensure a high bar for simplicity, clarity, and precision in all packaging outputs
- Maintain cohesion across SKUs, generations, and product categories
- Translate complex product ecosystems into intuitive and elegant packaging solutions

Cross-Functional Collaboration:
- Partner closely with Industrial Design, Brand, Engineering, Operations, and Supply Chain
- Integrate packaging considerations early in the product development process
- Balance design intent with manufacturing constraints, cost targets, and sustainability goals

Development & Execution:
- Own packaging from concept through production, including prototyping, testing, and vendor collaboration
- Create detailed CAD models, technical drawings, and specifications for manufacturing
- Work with suppliers to ensure quality, scalability, and fidelity to design intent

Innovation & Sustainability:
- Identify opportunities to reduce material usage, improve sustainability, and optimize logistics
- Stay informed on new materials, processes, and packaging innovations
- Push the team toward smarter, more efficient solutions without compromising experience

QUALIFICATIONS:

- 7+ years of experience in structural packaging design, preferably in consumer electronics or premium consumer products
- Strong portfolio demonstrating packaging systems, not just one-off solutions
- Expertise in materials, manufacturing processes, and structural design principles
- Proficiency in CAD tools such as SolidWorks, Fusion 360, or similar
- Experience bringing products from concept through mass production
- Highly organized, self-directed, and comfortable operating in a fast-paced, growth-stage environment
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions