Senior Strategist - Content Marketing

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you'll collaborate and grow alongside some of the industry's most respected experts. You'll work with leading brands and be exposed to world-shaping innovations. You'll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We're a vibrant community of world-class practitioners - over 2000 colleagues strong - with offices in 19 locations around the world. We're traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world's technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is based in our 1100 15th St, DC office.

Informa TechTarget Studio is seeking an experienced and innovative Senior Strategist to design and lead impactful content marketing strategies for some of the world's most prominent B2B brands. These brands span industries such as financial services, healthcare, technology, and lifestyle, offering a diverse and exciting portfolio to work with.

This position is based in either our Washington, DC, or New York City office and is ideal for a forward-thinking professional with deep expertise in the dynamic 2026 content marketing landscape. You will be at the forefront of shaping strategies that leverage emerging technologies, industry trends, and best practices. As a Senior Strategist, you will lead complex client engagements, provide consultative guidance, deliver actionable solutions, and apply advanced B2B marketing knowledge to create innovative and results-driven content strategies.

We are looking for someone who thrives in fast-paced environments, excels at managing multifaceted projects, and is confident in collaborating across internal teams and client organizations. The ideal candidate has a proven track record of driving ROI, shaping brand and demand strategies, and blending creativity with commercial impact.

Key Responsibilities

• Develop and lead bold, innovative content marketing strategies tailored to client objectives and industry dynamics.
• Provide expert consultative guidance to clients, delivering actionable solutions that drive measurable success.
• Manage complex engagements, ensuring seamless collaboration across internal teams and client stakeholders.
• Apply advanced B2B marketing expertise to shape brand and demand strategies that deliver tangible ROI.
• Stay ahead of emerging technologies, trends, and best practices to continuously evolve and enhance content marketing strategies.

Strategy Ownership

• Lead the development and execution of content strategies for enterprise B2B and B2C clients.
• Design innovative, data-driven content strategies that deliver measurable business outcomes.
• Facilitate workshops, training sessions, and client briefings, creating clear and impactful supporting materials.
• Build and maintain strong client relationships, proactively managing expectations and solving challenges.
• Support proposal development and conduct research for new business opportunities, contributing strategic insights to pitch teams.

Thought Leadership & Best Practices

• Contribute to internal points of view, research, and insights to strengthen Studio positioning and the strategy value proposition.
• Develop presentations, internal strategy resources, and best practice frameworks to drive excellence.
• Actively share knowledge and insights to enhance team capabilities and client deliverables.

Problem Solving & Initiative

• Independently address project-level challenges, adapting approaches as needed and escalating major issues appropriately.
• Navigate complex projects with resilience and adaptability, ensuring successful outcomes.
• Collaborate as a thought partner with client strategy teams, co-developing innovative approaches and sharing actionable insights.
• Manage personal workload effectively, ensuring timely and efficient delivery of assigned projects.

Qualifications

Experience & Skills

• Over 5 years of experience in content marketing and strategy, with a proven ability to independently deliver impactful projects.
• Strong commercial acumen, skilled at translating insights into actionable and creative content strategies.
• Preferred experience in B2B technology, enterprise IT, healthcare, finance, or related industries.
• Expertise in identifying insights and crafting compelling, industry-relevant narratives.
• Proficient in qualitative and quantitative research methods, including market research, audience analytics, SEO audits, and competitor analysis.
• Confident in using collaboration tools such as Slack, Microsoft Teams, Office Suite, Keynote/PPT, and workflow tools.

Personal Attributes

• Self-motivated, decisive, and comfortable managing complex client relationships.
• Confident in engaging with senior stakeholders and collaborating across multiple regions and teams.
• Resourceful, curious, and collaborative, with the ability to inspire others and foster cross-team learning.
• Thrives under pressure, adaptable, and solutions-focused, with a commitment to delivering excellence.

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.


Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.


We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

Our benefits include:

• Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact : take up to four days per year to volunteer with a philanthropic organization
• Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out : Open Vacation, plus 10 national holidays, and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $90,000- $100,000 based on experience.

This posting will automatically expire on 04,30,2026.