Consumer Insights Manager
$60 - $65 per hourCollabera Technologies
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Days Left: 27 days, 3 hours left Apply Pay Rate - $60 - $65 Title - Project Program Manager III Key Responsibilities
- Lead consumer research studies supporting television content
- Conduct concept testing, title testing, audience screenings, and post-launch research
- Design research methodologies and oversee execution from beginning to end
- Analyze quantitative and qualitative research findings and produce executive-level reports
- Partner with marketing, creative, development, and distribution stakeholders
- Manage relationships with third-party research vendors
- Evaluate marketing assets including trailers, key art, and promotional materials
- Track audience engagement and performance throughout the content lifecycle
- Deliver strategic recommendations that influence programming and marketing decisions
- 5-7 years of consumer insights or entertainment research experience
- Experience supporting major entertainment studios or streaming platforms
- Experience conducting content testing or audience research
- Experience working with research vendors and managing external partners
- Strong analytical mindset with the ability to translate data into business recommendations
- Excellent cross-functional stakeholder management skills
- International content or television research experience
- Familiarity with franchises large entertainment properties
- consumer insights
- entertainment research
- streaming platforms
- content testing
- Recruiter
- Phone
- Devika Chourasia
- View email address on click.appcast.io
Vacancy posted 2 days ago
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