Creative Lead

Creative Lead, Brand Identity Portland, OR (hybrid or remote) Contract, full-time Roughly 3 to 4 weeks Overview We spend our days helping clients become impossible to ignore. After thirteen years, we're turning that lens on ourselves. Over the last several months we've been working to reposition Fort West for a future where the line between brand and performance has collapsed. The positioning is solid. It's built on what we've actually earned and aimed at the market realities our clients need to stay ahead of. Now we need to build a visual identity bold enough to carry the thinking. The hardest brand to see clearly is your own, so we're bringing in outside eyes with fresh perspective. We’re looking for a creative leader with sharp instincts, a point of view, and the nerve to push us somewhere we haven't been. The Work Covers The core visual language: color, typography, imagery, graphic system, and the rules that hold it together. Art direction for how the brand lives and extends across our website, social, motion, video, and pitch. Enough applied examples to make the direction real and show how it comes alive in the wild. Full production of those channels is a later phase. What we need first is the vision and big creative thinking that sets the course. What we’re looking for You bring range. You can move from concept to application to system, and you're as comfortable setting a direction as you are executing it. You think in systems, not one-off deliverables, and you have a point of view you're willing to defend. You understand how a brand behaves across web, social, motion, video, and pitch. This project requires senior level thinking. Title matters less than the vision you are capable of making real. You’ll work directly with our executive leadership team. Decisions are fast, the latitude is real, and the brief is as open as your thinking is good. Logistics Contract, full-time focus, roughly three to four weeks. Start as soon as we find the right person. Remote works. We're in the Portland area and strongly prefer someone local, or close enough for some time in person, but we won't let geography stop us from hiring the right creative. Compensation: let's talk. Tell us what a project like this looks like for you. #J-18808-Ljbffr We the Makers