Social Media Marketing & Community Outreach Coordinator

Job Description

Job Description

Job Title: Social Media Marketing & Community Outreach Coordinator SMS Clinical Research | Mesquite, TX

About SMS Clinical Research

SMS Clinical Research is an established clinical research site conducting Phase I–IV clinical trials across multiple therapeutic areas, including vaccines, internal medicine, pulmonology, dermatology, gastroenterology, cardiometabolic diseases, and more. We are committed to advancing medical research and connecting eligible participants with opportunities to contribute to the development of new treatments.

We are seeking a creative, organized, and proactive Social Media Marketing & Community Outreach Coordinator to support our clinical trial recruitment efforts, strengthen our online presence, and build relationships within the local community.

Key Responsibilities

1. Social Media Marketing & Clinical Trial Recruitment

• Develop, design, and publish engaging social media content and advertisements for ongoing clinical trials at SMS Clinical Research.

• Create and manage IRB-approved advertisements and recruitment materials in accordance with study-specific requirements.

• Manage social media platforms, including Facebook, Instagram, LinkedIn, and other relevant channels.

• Develop targeted campaigns to increase awareness of clinical trials and attract potentially eligible participants.

• Monitor campaign performance, engagement, and recruitment leads, and recommend improvements.

2. Landing Pages & Lead Management

• Create and maintain landing pages for individual clinical trials and recruitment campaigns.

• Develop online forms to collect prospective participant information and interest.

• Organize, track, and manage incoming leads and ensure timely follow-up or transfer to the appropriate research team.

• Maintain accurate recruitment reports, campaign metrics, and lead-tracking databases.

• Coordinate with the research team to improve the participant inquiry and recruitment process.

3. Community Outreach & Public Relations

• Plan and participate in community outreach initiatives to increase awareness of clinical research.

• Represent SMS Clinical Research at health fairs, community events, local organizations, and other outreach activities.

• Establish relationships with community groups, local businesses, healthcare providers, and other potential referral partners.

• Help develop brochures, flyers, presentations, and other educational materials.

• Identify new opportunities to engage diverse populations and expand clinical trial awareness.

4. Coordination & Compliance

• Work closely with the clinical research and recruitment teams to understand study requirements and recruitment goals.

• Ensure all trial-specific advertising and recruitment materials receive the required IRB approval before use.

• Follow applicable privacy, confidentiality, and data-protection requirements when collecting and handling prospective participant information.

• Maintain organized records of advertisements, approvals, campaigns, outreach activities, and recruitment results.

Qualifications

• Experience in social media marketing, digital advertising, marketing coordination, or a related field.

• Strong written communication, graphic design, and content creation skills.

• Experience with platforms such as Canva, Meta Business Suite, Facebook Ads Manager, and Instagram.

• Familiarity with landing-page builders, online forms, CRM systems, and lead-tracking tools.

• Excellent organizational skills and attention to detail.

• Strong interpersonal and communication skills, with the ability to represent the organization professionally at community events.

• Ability to work independently, manage multiple projects, and meet recruitment deadlines.

• Reliable transportation and willingness to attend local community outreach events.

Preferred Qualifications

• Experience in healthcare marketing, clinical trial recruitment, medical practice marketing, or pharmaceutical research.

• Familiarity with Institutional Review Board (IRB) advertising approval requirements and clinical research recruitment processes.

• Experience with lead-generation campaigns, landing-page optimization, and digital marketing analytics.

• Experience working with diverse communities and developing community partnerships.

Ideal Candidate

We are looking for someone who is both creative and results-driven, with the ability to turn marketing campaigns into measurable recruitment opportunities. The ideal candidate is comfortable working in a healthcare environment, communicating with the public, managing digital campaigns, and representing SMS Clinical Research professionally in the community.

Position Details

• Location: Mesquite, TX

• Position Type: Full-time or part-time, depending on experience and organizational needs

• Compensation: Competitive and commensurate with experience

How to Apply

Interested candidates should submit their resume to View email address on ziprecruiter.com and, if available, examples of social media campaigns, advertisements, landing pages, or other marketing projects they have developed.

Join SMS Clinical Research and help connect our community with opportunities to participate in medical research and advance healthcare.