VP of Marketing

Who we are: Nitra's mission is to build a more efficient healthcare system and the technology that makes it possible. Our goal is to provide an ecosystem of fintech and software solutions that help doctors better manage their practices, so they can have time back to focus on what matters to them most. We operate with urgency, intensity, and ambition. The bar is high because the opportunity is massive. We expect excellence, ownership, and intellectual rigor from every team member. We move fast, make bold decisions, and hold ourselves accountable to results. At the same time, we believe great companies are built on trust and respect. Every voice matters. Every contribution counts. When we win, we win together. We are scaling rapidly and on a clear trajectory toward becoming a unicorn this year — and beyond. Our growth is not accidental; it’s the result of disciplined execution, relentless focus, and a team that refuses to settle. We are building a category-defining company, and we’re looking for people who want to do the most meaningful work of their careers. If you want comfort, this isn’t the place. If you want impact, ownership, and the chance to help build a generational fintech company, welcome. Nitra was created by unicorn founders who have successfully scaled to thousands of customers and exited $1B+ public offerings. They are joined by an ambitious and experienced team from American Express, Citi, PayPal, Capsule, Plaid, Bloomberg, Meta, Facebook, and Mastercard. The team is backed by some of the world’s leading VCs (Andreessen Horowitz, NEA, etc.) and is supported by an expert group of advisors including the cofounders of Square and Xendit, executives from Intuit, former Governors, White House senior staffers, and a co-founder of CityMD. Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day. We're looking for: We are looking for a VP of Marketing to lead and scale our marketing organization with clear accountability to revenue. This position will oversee demand generation, product marketing, content, and events, while building the strategy, systems, and processes needed to drive sustainable ARR growth. The ideal candidate has experience managing and developing marketing teams in healthcare technology, setting marketing strategy, owning budgets, and translating company goals into measurable marketing outcomes. They are comfortable operating in a VC-backed technology environment, partnering closely with Sales and Product, and owning full-funnel performance from pipeline generation through revenue impact. \n Your responsibilities will include:

• Lead and manage the marketing team across demand generation, product marketing, content, and events.
• Hire, develop, and hold team members accountable to revenue-linked performance metrics.
• Own marketing's contribution to ARR growth and pipeline quality.
• Establish strong SLAs and feedback loops with Sales to ensure alignment and conversion efficiency.
• Define ICP clearly and align channel strategy accordingly.
• Plan and execute full-funnel marketing campaigns with measurable revenue outcomes.
• Own and optimize the marketing tech stack, including drip campaigns, CRM integrations, intent signals, lead routing, SEO campaigns, and attribution tracking.
• Use AI tools and automation platforms (e.g., Replit, Clay) to scale marketing workflows.
• Understand website intent patterns and map the full lead journey from first touch to closed deal.
• Lead product launches end-to-end, including positioning, messaging, and cross-functional execution.
• Manage marketing budgeting, quarterly planning, and resource allocation tied to company revenue goals.
• Build scalable systems and processes that support long-term growth.

You have:

• 8–12+ years of marketing experience in VC-backed technology companies.
• Healthcare industry experience is required — you have a strong understanding of the healthcare market, its buyers, and the unique dynamics of marketing in the space.
• Significant managerial experience leading and developing marketing teams.
• Strong growth marketing background with technical fluency.
• Deep understanding of marketing infrastructure, attribution, intent data, and funnel mechanics.
• Hands-on experience with modern marketing tech stacks and AI-driven automation.
• Experience launching products and driving measurable business outcomes.
• Strong cross-functional leadership and partnership with Sales.
• Ability to define ICP and determine effective lead generation channels.
• Experience managing multiple concurrent marketing initiatives and budgets.
• Product marketing (PMM) background preferred; growth experience as strong alternative.

We offer: Equity - Everyone at Nitra is an owner. When the company wins, you win. Competitive Salary - You’re the best of the best, and your salary will reflect your experience and reward your contributions to Nitra. Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options. Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match. Hybrid Policy - Nitra maintains a hybrid work policy, with team members working from the office four days per week and Wednesdays designated as a work-from-home day. \n The base salary range for this full-time position is $225k - $325k + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed reflect the base salary only, and do not include bonus, equity, or benefits. Nitra values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnicity, national origin or ancestry, gender, race, religious beliefs, disability, sex, sexual orientation, age, veteran status, genetic information, citizenship, or any other characteristic protected by law.