Lead Campaign Manager, Pharma
Natera
Natera's Oncology Pharma Marketing team seeks a Lead Campaign Manager to develop and execute integrated pharma marketing campaigns end-to-end. This senior individual-contributor role requires autonomous strategy setting, cross-channel execution oversight, performance measurement, and executive-level stakeholder partnership.
Responsibilities
- Develop and own oncology pharma campaign strategy end-to-end from planning through optimization
- Direct day-to-day execution across digital, email, paid media, content, and event channels
- Define KPIs and measurement frameworks; monitor campaign performance and drive continuous optimization
- Set creative briefs and direction with creative teams; ensure alignment with campaign strategy
- Lead cross-functional coordination with internal teams, agencies, and vendors to drive campaign delivery
Requirements
- Ability to build campaign strategy from business objectives and defend with data
- Experience managing multi-channel marketing campaigns in pharma or regulated industries
- Demonstrated autonomy and capability to work independently with senior stakeholders
- Proficiency in performance measurement, KPI definition, and data-driven optimization
- Strong cross-functional leadership and vendor/agency management experience
- Excellent communication skills to present recommendations to senior leadership
Vacancy posted 6 days ago
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