Paid Media Specialist - (Ref: 198472)

Title: Paid Media Specialist - (Ref: 198472)

Location: Chicago, Illinois (Hybrid – 3 Days Onsite)

Salary: $100,000–$115,000 Base + 10% Bonus

Employment Type: Permanent

The Opportunity

Forsyth Barnes is partnering with an established, multimillion-dollar industrial distribution business to recruit two Paid Media Specialists as part of a strategic move to bring paid search operations in-house. With over $30 million in annual paid media spend, this is an opportunity to take ownership of large-scale Google Ads and Microsoft Advertising campaigns, working alongside an experienced digital marketing team to drive performance and commercial growth.

Key Responsibilities - Paid Media Specialist (Paid Search)

• Manage and optimise Google Ads and Microsoft Advertising (Bing) campaigns.
• Take ownership of Google Shopping campaigns, including product feeds and campaign performance.
• Execute paid search strategies across multiple e-commerce domains.
• Monitor ROAS, campaign efficiency and overall advertising performance.
• Collaborate with Paid Media Managers to transition agency-managed campaigns in-house.

Key Requirements - Paid Media Specialist (Paid Search)

• 5+ years' hands-on paid search experience, with advanced Google Ads and Microsoft Advertising expertise.
• Strong experience with Google Shopping, product feeds and campaign optimisation.
• Proven experience managing complex, high-budget paid search accounts.
• Background in industrial distribution, manufacturing, hardware, tools or product-led e-commerce preferred.
• Search Ads 360 (SA360) experience highly desirable.
• Google Analytics experience beneficial.

What's on Offer

• Competitive base salary + 10% annual bonus.
• Opportunity to manage campaigns within a $30M+ annual advertising operation.
• Significant ownership and influence as paid search transitions in-house.
• Healthcare benefits, 401(k) and 15 days PTO.
• Hybrid working arrangement (3 days onsite)