Integrated Marketing Senior Manager

When you join Verizon You want more out of a career. A place to share your ideas freely - even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love - driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together - lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife. What you'll be doing... The Integrated Marketing Communications (IMC) team is a part of VBG. This role will be responsible for leading cross-segment integrated marketing strategies and programs that would include initiatives touching Enterprise, Public Sector, and/or Business Markets across the CMO and Verizon Business Group. You will focus on marketing strategy, execution, performance management, and go-to-market plans relative to product launches, campaign pivots, and product promotions. In this role, you will work in lockstep with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital/Dotcom teams to build integrated programs in support of our Wireline Business. You will own internal communication of local campaign progress to all stakeholders, agency briefings, and GTM kickoffs while ensuring flawless execution. Additionally, you will serve as a flexible, agile contributor on the team, taking on other key IMC initiatives and special projects as business needs evolve. In this role, you will report to an Associate Director within the IMC segment team. The IMC Senior Manager will lead the planning, briefing, management, execution, creative optimization, and reporting on Wireline multi-channel campaigns that drive to the sale funnel or direct to digital channels, increase awareness,and build long-term business relationships. You will have the authority and independence to ensure that requirements, communication opportunities, and risks are identified, managed, and completed in a timely fashion to achieve on-time completion of key deliverables. Collaborating in lockstep with Product Marketing to define campaign objectives, align on strategies, and establish baseline briefs. Partnering closely with the Media team to monitor campaign performance, track KPIs/GAs, and optimize local/regional media plans. Working closely with Creative teams and agencies to analyze performance data and execute real-time creative pivots, A/B testing, and message testing when applicable. Owning and managing the digital and Dotcom integration for your initiatives-ensuring seamless user journeys, landing page alignment, appointment-booking functionality, and strong cross-functional digital execution. Authoring, owning, and presenting strategic briefs, local pilot presentations, and deck updates for multiple LOBs and leadership stakeholders. Synthesizing media performance and local event ROI (GAs, leads, engagement) to share regular results, updates, and strategic recommendations out to leadership. Managing complex, multi-faceted timelines with exceptional organizational skills to ensure all deliverables stay on strategy and on deadline. Leading and supporting additional high-priority IMC initiatives and cross-functional projects outside of Wireline marketing as needed by the business. Maintaining a deep understanding of market dynamics, competitive threats, and emerging trends to fill knowledge gaps and refine marketing strategy. What we're looking for... You’ll need to have: Bachelor’s degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Experience working cross-functionally across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams. B2B Marketing experience. Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Sr. Director-level leadership and above. Experience translating market insights and data into compelling stories and sales enablement tools. Even better if you have one or more of the following: Master’s degree; preferably MBA. Marketing experience in Wireline marketing, targeting Enterprise customers and prospects. Experience working closely with Media and Creative teams to evaluate live campaign metrics and execute iterative creative pivots. Strong organizational skills and proven ability to juggle multiple complex, cross-functional initiatives simultaneously in a fast-paced environment. Experience using generative AI tools (such as ChatGPT, Gemini, Claude, or Copilot) to streamline workflows, enhance productivity, and support decision-making. ABM/DBM/Content syndication experience. Agency or consultant experience. Proven digital/Dotcom marketing background with a solid understanding of web journeys, lead conversion pathways, and digital trends. Strong project management background with high attention to detail and process optimization. Agile mindset with the ability to easily adapt and step in on high-visibility adjacent projects. Must be a team player and highly effective communicator capable of building strong cross-functional relationships. Where you'll be working In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies. Scheduled Weekly Hours 40 Equal Employment Opportunity Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics. Benefits and Compensation Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours. The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $105,000.00 - $201,000.00. The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00. If you believe this job posting is missing information required by the Virginia wage or salary range transparency law, please report it via View email address on click.appcast.io. #J-18808-Ljbffr Verizon