Senior Marketing Manager

help us understand markets and how people use our products and services maintain our leadership position by anticipating consumer needs and shaping our future offerings to meet them help us realize what’s next for Verizon determine what people really want test out new ideas determine the upside and downside of the next thing create the story for our customers help sellers tell the story of why this and why Verizon Requirements Bachelor’s degree or four or more years of work experience Six or more years of relevant experience required Experience working with marketing research, research strategy, or consumer research methodologies Master’s degree – better if you have an MBA (even better) Digital experience of trends and key business drivers (even better) Presented findings and insights targeted to what that audience cares about (up to the executive level) Analyzed what’s important from a variety of sources to provide a holistic view of the marketplace, competitive factors, risks, and opportunities Balanced multiple priorities to meet deadlines in a dynamic environment Designed custom research approaches to gain broader or deeper consumer and market insights Translated market knowledge and strategy into compelling stories and tools for the sales team Core Competencies Demonstrates expertise in marketing research methodologies and consumer insights, with a strong ability to analyze market trends and translate findings into compelling narratives for sales teams. Proven experience in balancing priorities and delivering insights to executive-level audiences. Hard Skills Market Analysis Research Strategy Custom Research Design Digital Trends Analysis Consumer Insights Soft Skills Prioritization Communication Collaboration Adaptability Certifications & Qualifications Bachelor's Degree Master's Degree MBA Industry Keywords Consumer Needs Market Trends Competitive Analysis Business Drivers #J-18808-Ljbffr