Vice President Of Marketing

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Vice President Of Marketing

Admin Shared Services Full Time VP-NRT Saginaw, MI, US

3 days ago Requisition ID: 1256

Position Summary

The VP of Marketing is a strategic and results-driven leader responsible for developing, implementing, and optimizing comprehensive marketing initiatives that drive revenue growth, strengthen brand recognition, and increase customer acquisition across multiple locations and service lines. This role provides leadership for all aspects of marketing, including strategic planning, budgeting, digital marketing, advertising, communications, brand management, lead generation, and performance analytic.

Working closely with the Executive Leadership Team, Business Development, Operations, and branch leadership, the VP of Marketing ensures marketing strategies aligning with organizational objectives, market opportunities, and growth initiatives. The ideal candidate combines strategic vision with data-driven decision-making and a passion for building high-performing marketing programs that deliver measurable business results.

Responsibilities

• Develop and execute integrated marketing strategies that support company growth objectives, market expansion, and revenue generation across all service lines and locations.
• Lead annual marketing planning efforts, including budget development, resource allocation, forecasting, and ongoing analysis of marketing investments and results.
• Direct and optimize all digital marketing initiatives, including search engine optimization (SEO), paid search, social media, website management, email marketing, local search, and content strategy.
• Design and oversee advertising, lead generation, and customer acquisition campaigns targeting both residential and commercial markets.
• Identify, evaluate, and expand diverse customer acquisition channels to improve lead quality, conversion rates, and market penetration.
• Ensure brand consistency and compliance with SERVPRO brand standards across all marketing materials, campaigns, communications, and customer touchpoints.
• Manage and develop internal marketing team members while overseeing relationships with agencies, contractors, media partners, and marketing vendors.
• Establish key performance indicators (KPIs), dashboards, and reporting processes to measure campaign effectiveness, lead generation performance, customer acquisition costs, return on investment, and overall marketing impact.
• Partner with Business Development teams to support referral source engagement, commercial account development, community outreach, and sales growth initiatives.
• Collaborate with Client Experience and Operations teams to enhance customer communications, improve lead capture processes, and strengthen marketing-to-sales conversion efforts.
• Provide branch leaders with localized marketing strategies, tools, promotional materials, and guidance to support market-specific growth opportunities.
• Conduct market research, customer analysis, and competitive intelligence to identify emerging trends and inform strategic decision-making.
• Support acquisition integration activities, including brand alignment, communication planning, and market transition strategies for new locations.
• Prepare and deliver executive-level presentations that communicate marketing performance, strategic recommendations, growth opportunities, and business impact.
• Foster a culture of innovation, accountability, and continuous improvement by leveraging data, technology, and industry best practices to maximize marketing effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required; Master’s degree or advanced professional certification preferred.
• Minimum of ten (10) years of progressive marketing experience, with at least five (5) years in a senior leadership or management role.
• Proven track record of developing and executing strategic marketing initiatives that drive revenue growth, customer acquisition, brand awareness, and market expansion.
• Demonstrated success leading marketing functions within a multi-location, multi-brand, or geographically dispersed organization.
• Extensive experience in digital marketing, lead generation, demand generation, content strategy, search engine optimization (SEO), paid media, social media, and marketing automation.
• Strong understanding of marketing analytics, customer insights, and performance measurement, with the ability to translate data into actionable business strategies.
• Experience developing, managing, and optimizing multi-million-dollar marketing budgets while ensuring a strong return on investment.
• Proven ability to lead, coach, and develop high-performing marketing teams while effectively managing external agencies, consultants, and vendor partnerships.
• Demonstrated ability to align marketing strategies with organizational goals and clearly communicate the business impact of marketing initiatives to executive leadership.
• Strong business acumen with the ability to balance strategic planning and hands-on execution in a fast-paced, growth-oriented environment.
• Exceptional leadership, communication, presentation, project management, and organizational skills.
• Strong collaborative mindset with the ability to influence and build relationships across all levels of the organization, including Operations, Business Development, Finance, Human Resources, and Executive Leadership.
• Experience supporting organizations in the restoration, construction, home services, property services, franchising, or other field service industries is strongly preferred.
• Experience supporting organizational growth initiatives, including acquisitions, market expansion, and brand integration efforts, is preferred.
• Ability to manage multiple priorities, meet deadlines, and adapt effectively to changing business needs and market conditions.
• Willingness and ability to travel locally and out of state as needed to support company initiatives, branch operations, and strategic business objectives.
• Ability to successfully complete a background check in accordance with applicable laws and company policies