Marketing Director

About the Role The Director of Marketing will lead the development and execution of Levels' marketing strategy across brand, campaigns, creative, social, influencer and creator marketing, partnerships, lifecycle, ecommerce, and retail marketing. This is a broad marketing leadership role for an experienced consumer marketer who can move comfortably between strategy and execution. You'll be responsible for setting marketing priorities, building integrated plans, developing the team, allocating resources, and ensuring the organization executes with speed and excellence. You'll partner closely with Sales, Ecommerce, Product Development, Product Commercialization, Finance, Operations, and executive leadership to connect marketing activity to company growth. This is not a strategy-only role. We're looking for someone who can establish the direction, build the operating system, and stay close enough to the work to ensure great ideas actually make it into the market. This is an in-office position based at Levels' headquarters in Jupiter, Florida. What You'll Do Lead the overall marketing strategy and operating plan for Levels. Translate company growth priorities into clear marketing strategies, initiatives, and investments. Develop annual and quarterly marketing plans across the business. Establish clear priorities, goals, KPIs, budgets, and accountability across the marketing organization. Identify opportunities to accelerate brand awareness, household penetration, customer acquisition, retention, and revenue growth. Balance long‑term brand building with near‑term commercial performance. Provide executive leadership with clear visibility into marketing priorities, performance, opportunities, and risks. Brand & Integrated Marketing Build Levels into one of the most recognized brands in sports nutrition. Develop and protect a clear, differentiated brand position. Ensure consistent brand strategy and messaging across every consumer touchpoint. Lead integrated marketing campaigns spanning retail, ecommerce, social, creators, partnerships, lifecycle, paid media, and experiential. Oversee major seasonal campaigns and brand initiatives. Ensure marketing programs are distinctive, relevant, and capable of breaking through in a highly competitive category. Build an integrated marketing calendar that connects brand initiatives with commercial priorities. Product Launches & Innovation Own the marketing strategy and execution surrounding major product launches. Partner with Product Development and Product Commercialization to build go‑to‑market strategies for new products and categories. Develop positioning, messaging, launch strategies, and integrated campaign plans. Coordinate marketing readiness across Creative, Social, Influencer, Ecommerce, Retail, Sales, and Performance Marketing. Ensure launches are supported with the right content, assets, media, creators, retail programs, and consumer experiences. Lead post‑launch reviews and continuously improve the company's go‑to‑market approach. Support continued growth across DTC, Amazon, Costco, Walmart, Target, grocery, club, and other retail channels. Partner closely with Sales and Retail Marketing to build programs that drive awareness, trial, velocity, and repeat purchase. Develop marketing strategies supporting major retailer launches and promotional programs. Ensure national brand campaigns translate effectively into customer‑specific retail execution. Connect ecommerce, retail, creator, social, and brand activity into a cohesive consumer experience. Use customer, channel, and consumer insights to improve marketing effectiveness. Social, Content & Creative Build a modern content engine capable of supporting a rapidly growing consumer brand. Partner with Creative and Social teams to develop breakthrough campaigns and content. Establish clear creative priorities and ensure resources are focused on the highest‑impact initiatives. Develop a strong social‑first approach across Instagram, TikTok, YouTube, and emerging platforms. Increase the speed, volume, and effectiveness of brand content. Create an environment where strong ideas can move quickly from concept to execution. Use performance data and consumer response to continuously improve creative output. Influencer, Creator & Partnerships Continue building creators, athletes, affiliates, partnerships, and cultural relationships into meaningful growth channels. Oversee influencer and creator marketing strategy. Build a scalable ecosystem of creators and partners who authentically align with Levels. Identify opportunities for brand collaborations, athlete partnerships, events, sponsorships, and strategic relationships. Connect creator content to paid media, organic social, ecommerce, retail, and broader campaigns. Establish clear measurement and accountability across partnership investments. Lifecycle & Customer Growth Partner with Ecommerce and Lifecycle teams to maximize the value of the Levels customer base. Improve customer retention, repeat purchase, subscription performance, and lifetime value. Develop integrated strategies across email, SMS, loyalty, subscriptions, and customer engagement. Ensure customer acquisition and retention strategies work together. Build stronger segmentation, personalization, testing, and measurement capabilities. Marketing Performance & Analytics Build a marketing organization that combines strong creative instincts with financial and analytical rigor. Establish KPIs and reporting across marketing channels and major initiatives. Evaluate marketing investments based on business impact, not activity. Partner with Finance and Ecommerce to understand CAC, LTV, ROAS, contribution margin, retention, and channel economics. Build disciplined testing and learning processes. Use consumer, customer, competitive, and performance data to improve decision‑making. Reallocate resources quickly when opportunities or performance change. Team Leadership & Marketing Operations Build and develop a high‑performing marketing organization. Lead and develop marketing leaders and individual contributors across multiple disciplines. Establish clear ownership, expectations, operating rhythms, and accountability. Recruit and develop exceptional marketing talent as the organization grows. Build effective relationships with agencies, freelancers, creators, production partners, and other external resources. Improve planning, budgeting, campaign workflows, reporting, and cross‑functional communication. Create enough structure to scale without slowing the organization down. What Success Looks Like Levels continues building meaningful awareness and differentiation within sports nutrition. Marketing contributes measurably to profitable revenue growth. Major campaigns and product launches execute with greater speed, coordination, and impact. Retail marketing strengthens velocity and supports continued national distribution growth. Social, creator, partnership, and content programs become increasingly effective growth engines. Customer retention, repeat purchase, and lifetime value improve. Marketing investments are measured clearly and allocated toward the highest‑return opportunities. Creative output increases in both quality and velocity. The marketing organization operates with clear priorities, ownership, and accountability. Marketing, Sales, Ecommerce, Product, and Finance operate from an integrated growth plan. What We're Looking For Required Experience 10+ years of progressive marketing experience with increasing leadership responsibility. At least 7 years of experience within consumer packaged goods, preferably Food & Beverage, Sports Nutrition, Dietary Supplements, Functional Foods, Functional Beverages, Wellness, or closely related consumer categories. Demonstrated experience leading multiple marketing disciplines rather than operating exclusively within a single specialty. Experience developing and executing integrated marketing strategies across multiple consumer channels. Experience leading major product launches and brand campaigns. Experience supporting omnichannel brands distributed through a combination of DTC, Amazon, and national retail. Demonstrated experience building, managing, and developing high‑performing marketing teams. Strong understanding of brand building, creative development, digital marketing, social, creators, ecommerce, retail marketing, and customer lifecycle. Experience managing meaningful marketing budgets and evaluating investment effectiveness. Strong analytical and financial acumen with the ability to connect marketing activity to business performance. Exceptional communication, organizational, and cross‑functional leadership skills. Experience operating in a rapidly growing, entrepreneurial consumer business is strongly preferred. Preferred Category Experience Experience within one or more of the following is strongly preferred: Protein powders Ready‑to‑Drink beverages Functional beverages Dietary supplements Food & Beverage CPG Fitness and wellness Experience building brands distributed across DTC, Amazon, Costco, Walmart, Target, grocery, club, and other national retail channels is particularly valuable. #J-18808-Ljbffr